Google is a marketing powerhouse. Every SEO firm recognizes this, shaping content to organic keywords and analytics, trying to capture top page rankings with every post.Â
This is a worthwhile strategy. It’s not, however, the only strategy.Â
Instead there are alternative engines to consider, each providing ways for the best web design companies in BC and beyond to generate traffic.
Google is not, despite what so many users believe, the only search engine available. Instead there are niche options. These represent specialized searches, indexing obscure information and low-competition keywords. They provide ways for the top web design marketing companies to reach local traffic and specialty services, without having to battle for Google supremacy. Their reach is less expansive but it is more detailed. This makes them undeniably valuable.
Consider options like:
Duck Duck Go
DogPile
Webopedia
The Internet Archive
Gigablast
By utilizing alternative engines, an online marketing company can better define itself, claiming higher page positions and dominating relevant searches.