Digital marketing in Vancouver requires more than social media saturation. Total site optimization is instead needed.

Optimization dramatically impacts a web site’s performance and power. It propels every page through the engines, allowing them to better target consumers and broaden search results.

One Big Broadcast understands this, which is why we offer a streamlined design for every Vancouver site, helping our customers build their brands through:

• Reducing server time responses.

• Avoiding landing page redirects.

• Prioritizing visible content.

• Minifying Java, CSS and HTML.

• Properly formatting and compressing images.

• Leveraging browser caching.

These simple, but effective, methods promote successful local searches. Contact One Big Broadcast to learn more about web design methods for Vancouver and how to optimize your site.

Facebook is no longer the only choice for local search.

Google Plus is instead rising through the social media ranks - and it’s because engines can scan and index more content on every page.

Google Plus employs a dynamic search system that allows bots to read up to 2,500 words of content per page. This is a staggering number, especially when compared to Facebook’s 275 word limitation. Sites listed with Google Plus experience broader engine reach, with more keywords and relevant links catching consumer eyes.

This is essential for digital marketing in Vancouver.

Utilizing Google Plus allows BC businesses to expand their brands. More information is catalogued, bolstering page rankings and targeting customers. It effortlessly, and instantly, optimizes every site.

Vancouver SEO has never been simpler.

Learn more about Google Plus. Contact One Big Broadcast today.

An indexed site is a successful site.

This is the cornerstone of digital marketing in Vancouver. BC vendors wanting to expand their consumer circles must saturate the web. Every page should be cataloged, linked and properly ranked.

Google Plus allows that to happen instantaneously.

Despite a series of glitches and gaffes during its inception, Google Plus is becoming a defining force of social media. New users flock every day to its streamlined communities and mobile-friendly formatting. It’s easy to use and easier to enjoy.

It’s also a powerful ally in the quest for Vancouver SEO domination - because Google Plus instantly indexes posts, using real-time methods to filter content to the appropriate engines. Data is crawled and stored, without requiring extensive backlinks or mining. Sites can be referenced without delay, and this increases user search success and social reach.

SEO in Vancouver BC is far simpler with Google Plus. Contact One Big Broadcast to learn more.

YouTube isn’t just a collection of cat clips and sports feats. It’s also proof of social media’s power.

As of 2013:

• 800 million unique visitors use YouTube each month.

• 60 hours of video are uploaded every minute.

• 4 billion videos are viewed every day.

• Over 3 billion hours of video are watched every month.

This is the world’s largest media platform, and digital marketing in Vancouver must join the trend.

Utilizing YouTube is an essential part of any Vancouver SEO strategy, allowing companies to target local consumers with relevant videos, popular searches and link-sharing. It builds brand recognition and improves customer relations.

One Big Broadcast understands this, which is why we'll help you better define your business channels and integrate videos into your site. YouTube is a vital component of today’s SEO and we'll show you ways to take advantage of every upload.

Contact One Big Broadcast to learn more!

Digital marketing in Vancouver is far more than a series of keywords and landing pages. It’s also the simple, but essential, process of claiming local listing profiles.

Local listing profiles - like Google Plus or Yahoo Local - are vital parts of every Vancouver SEO strategy. These options allow businesses to stake a geographic and geocached claim on the Internet, directing searches toward them. They solidify addresses, emails, phone numbers and web sites. They also strengthen brand recognition, helping to generate higher page rankings and target consumers.

Refusing to claim an online profile is, therefore, a mistake.

Verify every local listing. Let One Big Broadcast show you how. We’ll launch profiles on Google, Bing, Yahoo, Yelp, Bebo and more. This will better define your business and stimulate local searches.

Contact One Big Broadcast to learn more!

Adding a phone number to your web site is essential.

Adding an 800-number to your web site, however, is counterproductive.

Digital marketing in Vancouver relies on phone numbers. Optimizing a site for local searches requires as much information as possible, and providing mobile data helps to strengthen every page.

800-numbers, however, lessen the value of sites. They lack local area codes or indicators, and they attract few searches. Engines can’t trace them as easily, stalling page rankings and undoing every Vancouver SEO strategy.

BC businesses must, therefore, provide local numbers. Have every web page anchored with an appropriate area code to generate search results. This will solidify sites and usher in traffic.

Learn more about optimizing web pages. Contact One Big Broadcast today.

Instagram is a social media powerhouse.

Since its 2010 inception it has become a staple of the hashtag culture, generating 16 billion photos and gaining 150 million members. It is, without question, one of the most influential and relevant online networks available.

And local businesses must take advantage of it for their Vancouver SEO tactics.

Digital marketing in Vancouver requires full integration. Using sites like Facebook and Twitter are essential, of course, but they’re not enough. Instagram is instead a vital component of any local search strategy, targeting members with photos and carefully chosen tags. This site allows for instant media uploads, attracting a wide audience with ease. It’s continually growing and always organic.

Reaching potential customers has never been simpler.

Contact One Big Broadcast to learn more about Instagram and SEO in Vancouver BC. We’ll offer ways to create a dynamic and search-friendly account, providing you with the local results you need.

Bigger isn’t always better - just ask Matt Cutts, search director for Google.

In a recent interview Cutts explained that search engine rankings aren’t determined by the size of a site or by its repetitive keywords. Quality is instead needed. “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking,” he said. “That’s not the case.”

Digital marketing in Vancouver relies on other factors - such as relevant content, a variety of keywords and fully integrated information. A site must be optimized to increase its rankings on Google, Bing and other top engines. 

One Big Broadcast knows this, which is why we deliver comprehensive Vancouver SEO strategies to every business, helping them to surpass their competitors and gain higher rankings.

Watch the full interview with Matt Cutts below.

Contact One Big Broadcast to learn more!

Not all Vancouver SEO strategies are created equal.

There are instead endless variables that determine the success - or failure - of a site. One Big Broadcast understands this, which is why we strive to address the most influential ranking factors. 

Ranking factors, simply explained, are search engine signals. They help to strengthen an individual site’s page popularity, dissecting its relevance on a local and global scale. The most common factors are:

Digital marketing in Vancouver requires an understanding - and application - of ranking factors. It’s only through utilizing these options that a site can rise in Google, Bing and other engines. The occasional keyword is no longer enough. Comprehensive tactics are needed.

Contact One Big Broadcast to learn more.

The mobile market is expanding. Every day sees the rise of new interactive content, and users are flocking to smartphone screens. It’s a trend that’s generating sales and traffic for BC businesses.

It’s also a trend that demands a comprehensive Vancouver SEO plan to succeed.

Local vendors wanting to take advantage of mobile marketing must develop a fully immersive strategy. Web-friendly designs are no longer enough. Instead sites must address a user’s most pressing needs.

According to the Mobile Commerce Compendium, users most relied on their smartphones for:

Email access - 74%
Local searches - 67%
Social media access - 57%
News feeds - 41%
Mapping tools - 36%
Online shopping - 27%

Developing a digital marketing plan that utilizes all of these elements is crucial. One Big Broadcast will show you how, creating SEO tactics that fully integrate your business into the web. Be present in search engines, social networks, maps and more. 

Contact One Big Broadcast to learn about mobile marketing.