A company without a social network is a company without relevance. This is a digital age, with consumers and services connecting always through media. Success is earned online.

Refusing to network, therefore, is a mistake... and a costly one.

A social network, in its simplest form, is a platform that promotes communication. Businesses, however, can utilize this process to greater effect, generating consumer interest and developing their brands. These networks--like Facebook, Pinterest, Instagram and others--redefine marketing, tailoring it to the online community and delivering dynamic content. Social outlets can bolster a company’s image.

That image must be carefully examined, however, while developing a networking strategy. There are many media options: from Twitter to Google Plus and every forum in between. Each of these sites attracts specific demographics, and those demographics won't coincide with every business.

It becomes essential, therefore, to target sites that reflect a brand’s audience and needs. Saturating every corner of the social spectrum won’t work. Instead each outlet must be carefully chosen, with a strategy crafted around smart content and niche networking. This is the only way to ensure sales. 

Every company must network: consistently, patiently, wisely.

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Social media is an undeniable force--dominating the Web, shaping companies and consumers alike. It has redefined marketing, injecting every service with optimized content and design. 

It’s also finding its way into the real world.

The social experience extends beyond blogs and forums. Instead it’s now tangible and glimpsed in the most unlikely of places: like Granville Island.

Granville Island is the center of Vancouver shopping. It’s also, however, where the marketing techniques of One Big Broadcast can be seen. A recent trip to this collection of vendors and downtown sales left One Big Broadcast founder Steven Arsenault amazed... and suddenly surrounded by his own clients. 

Esteemed Cooper Boating (whom had just received a site upgrade, adjusting content and features) was there, as was the JIB Set Sailing Club (a social community and booking platform). 

Key West Ford (an exclusive ROUSH dealer, with its web site tailored to social marketing) had its image plastered along ships, while across the way was an exhibit by Bosuns (the latest addition to the OBB family) and its Greenline Yacht hybrid.

Steven Arsenault found himself among the people he promotes: gaining a real world connection to an online community. 

One Big Broadcast delivers more than media. Its effects instead reach far beyond.

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OneBigBroadcast has added new image display features to its all in one dashboard to give companies added value from its team blogging / social content marketing / social media integration efforts. As more and more companies focus on quality media delivery as part of their digital MEDIA strategy these tools combined with integration points like Pinterest will contribute to Social SEO and making the corporate site the nexus for media raising overall brand awareness while encouraging social sharing.

At the same time the company added deep social analytics that allow real time measurement of simultaneous social news delivery based on individual new and content posts via the content marketing platform’s API’s into social accounts compared to search.  

“SEO has always been a very nebulous practice with SEO teams often placed in siloes far from traditional marketing.”  says Steven Arsenault, CEO of OneBigBroadcast.com.  “SEO – or the organic search terms that more and more people arrive at your corporate web site are using has become a huge global business. Although marketing budgets are close to $100 billion annually, search or SEO budgets are expected to reach $33billion by 2016  showing the increased value in having a site visible or search friendly.

What our new analytic reports deliver is a practical glimpse into the value of SEO by comparing in real time search term activity to social news on a content entry by entry basis. For the first time marketers can ‘listen’ to what the customers are saying by tracking responses to their message delivery over all venues – people arriving to their sites because they used their smart phones or tablets to search or linked back for more information from a social post.

These are very powerful pieces of knowledge that could shape the very fabric of marketing campaigns.”

OneBigBroadcast is a cloud powered content creation and marketing platform that aligns content, integrates social, builds search visibility with modules that build strong communities. It acts as a social media automation marketing software platform that uses social media and other digital touch points to increase online visibility both to the desktop and mobile users, accent brand awareness and exponentially enhance search engine positioning. Packed with multiple layers of marketing technologies, this central console allows companies and organizations to automate social media news deliver seamlessly while internal processes federate data and actively enhance SEO activities. The platform’s best in class content management console connects with legacy platforms while seamlessly powering desktop, mobile and all other activities. Combined all these events allow companies to streamline and magnify their digital marketing efforts while collaborating on multiple levels, federating data streams for search value while measuring results in real time.

OneBigBroadcast.com is pleased to announce it is been appointed  the official social / digital media director for Get Green Racing  www.getgreenracing.com. As a leader in online social marketing, our goal is to work with the Get Green Racing team www.getgreenracing.com to enhance their already impressive following by boosting their online community and search rankings. The NASCAR community has 75 million active fans, and we are excited to work with the Get Green Racing team to deepen their connection to this loyal fan base and help them to become a strong player in this fast-paced, competitive industry.

V.P. Sponsor Relations / Media Relations of Get Green Racing, Mark Daniel commented on our partnership by saying “OneBigBroadcast comes with a powerful and unparalleled social marketing platform that will help drive the Get Green Racing team in its social, SEO, community building and digital sponsor enhancement. We’ve already seen amazing results from their social casting activities at the SEMA Show earlier this month in Las Vegas, and we are equally excited about the results we’ve seen for the PRI Trade Show.”

Our integrated social networking platform truly does revolutionize the online experience. Our automated SEO techniques, content broadcasting tools and specialty networking capabilities allow companies like Get Green Racing to tap the power of their web presence to enhance connections to their community and deliver a superior online experience. Mark and I plan to work closely together to bring a number of exciting new online innovations to the NASCAR racing community. I am very happy to have the opportunity to work with the Get Green Racing team and become actively involved in this exciting sport, and committed to helping them to win the eRace.

About OneBigBroadcast.com. OneBigBroadcast.com is a cloud based social marketing platform that focuses on automating the time consuming process of social and SEO automation to largely harness the tremendous power of SEO in an organized fashion to raise traffic and brand value back to the corporate site while building sustainable online communities that companies and organizations control.

About GetGreenRacing. www.getgreenracing.com Today it’s not just saying you are green, it’s proving you are actually engaged in green. Get Green Racing makes sure it uses green produces and practices sustainable practices throughout the race team. We also partner with leading corporate entities that are true green business leaders. Not only are we helping with a global because that is real threat to us all and impacts our future but we are embarking on marketing and visibility programs on and off the race track to help raise awareness and help our sponsors market themselves and increase sales. Get Green Racing is seeking a new kind of partnership. Partnerships that add value to sponsors to market and promote there goods in front of our 75 million brand loyal fan base while enabling a win win B2B plan for companies.

I recently had the opportunity to listen to  Al Sakalauskas, Executive Director of the BC Egg Marketing Board compare the US method delivering Eggs to consumers compared to the Canadian process.

Before anyone can engage in a discussion here as we are seeing in national newspapers one has to understand that there are significant differences between Canada and the US, how eggs are farmed, how they get to market and how they are sold.

Setting the stage here from a layman's stand point there are a number of factors to consider:

The US is big production feeding a big population over a massively larger distribution network.

In fact, it is little known that there are only 10 huge factory egg farms in the US that supply approximately 49% of the entire US Egg consumption. That is a lot of eggs and one can only imagine the size of these operations.

In Canada we have provincial egg farmers that tend to be smaller family run farms with each provincial Egg Marketing Board managing the supply chain.

In the US big business dominates the national egg scene so prices are dictated to the retailer depending on the time of the year. In Canada prices are managed by the Egg Marketing Boards to ensure consistent pricing and deliver throughout the year.

There are huge differenced between the US style of farming compared to Canadian system as there are with food distribution, transportation and vendors that have evolved over decades.

On the surface those that wish to dismantle marketing boards talk about the huge savings to consumers compared to the US Egg production machine. For those that support supply management they predict a disaster to local family farms and the quality of our eggs yet the prices would more than likely remain the same.

Who know what would happen but there are many more factors to consider in the overall discussion than the simple price of an egg.

I came across an article this morning that reminded me of the early days of us creating OneBigBroadcast.com. Everyone laughed and thought we were mad. Funny thing about being a pioneer a friend of mine once told me; "It's a very lonely place."

The writer talks about how business is loosing out on brand awareness not to mention SEO visibility - all the hallmarks that our platform delivers except we deliver the 'easy button' to attract visibility back to a client's web property.

If you are building your brand - why not use social to help promote your brand while enhancing search vusibility or SEO!

The article starts out with; "We all know that social media is getting bigger and bigger with every passing day, and more brands are engaging in social media every hour, but what about those brands that are still hesitant to get in the game?  What do you say to them?"; and goes on to show why brands are loosing out.

Great job Cory. You can read the article here. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159003#comments

Looking forward to other articles in this space.

Our team has spent the last week redesigning our direct interface into Facebook's new Page features with some way cool features. Have a look for yourself from the folks at  http://bit.ly/hvMN1F  practicalecommerce.com 

I never thought I'd see the day that Craigslist was down. I've been so used to logging in daily to check up on things like Home Theater equipment I've been looking for or rare parts for my XK 150. The thing is it's part of what I do daily and I take for granted. Once the service is no longer available I begin to realize just how much everyone's lives are effected by technology and the void it creates if it disappears.

Todays Internet is very much that way as well. We become comfortable in the things that work for us. When something new comes along it may take a while to adopt but then everyone starts using it. If the service disappears there are questions but eventually something comes along to fill the void. Hopefully Craigslist will sort out their problems and come back again. I've gotten used to its interface and don't want to learn another.

Weighing in at 750 horsepower this new amazing styled Aston Martin is sure to attract one of the world's top car collectors/money magnets combined.

With only 77 being build, at just over 1 million British Sterling this work of art will turn head globally. Watch the video and listen to the sound of this beast. Truly amazing.



Listen to the sound

There are more and more articles surfacing that support the foundation principles that we've build the OneBigBroadcast social console on -combining important link strategies from a corporate web site to and  from social media sites gains important search rankings.

As just about everyone is looking for ways to keep up with the current social media revolution while doing more things with less available time.

This latest article supports the theory that content is important on any web property along with visibility provided by links back from high traffic sites – social media properties.

“Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.” http://searchenginewatch.com/3641679