The Hispanic Segment of the population in this country represents the 13th Largest Economy in the World and is the youngest, fastest growing segment of the US population representing 60 % of overall population growth with a per cap income of $39,730 with 25% of this segment at $75,000. (Slide Show)

Get Your Hispanic Marketing Campaign Right

• Watching TV: 3.3 hours per day
• Using Internet on home computer: 3.3 
• Playing video games on tablet: 2.2 
• Playing video games on gaming console: 2.1 
• Watching videos online: 2.0 
• Using Internet on tablet: 2.0 
• Listening to Internet radio: 1.9 

• Purchase products advertised via social media (10.9% versus 8.3%)
• Purchase products recommended by friends via social media (18.3% versus 17.8%)
• Like brands on social media sites (23.5% vs. 20.2%)
• Spread the word about brands via social media (23.9% vs. 20.2%)

• TV: $6.10 billion up 5.3% from 2012
• Print: $1.15 billion up 13.5% from 2012
• Digital: $580 million up 31.8% from 2012
• Radio: $466 million up 8.0% from 2012

Award winning OneBigBroadcast (OBB) has just finished the successful pre- launch, of ComproCoches, a first to market car classified and social community site built to culturally reach the fastest growing and most connected segment of the US population.
 
The Hispanic Segment of the population in this country represents the 13th Largest Economy in the World and is the youngest, fastest growing segment of the US population representing 60 % of overall population growth with a per cap income of $39,730 with 25% of this segment at $75,000. See Slide Show at http://comprocoches.us/dealerpresentacion


5 reasons that make ComproCoches a significant addition to your marketing strategy
 

Mario Carrasco  partner at ThinkNow Research says "Language is and will always be a factor.

Cultural relevancy and the appropriate use of language in your marketing messages to the Hispanic market can make or break your attempts to attract their attention.

And specifically, if you want to advertise to Hispanic Millennials, then you better be prepared to communicate (TV, radio, internet, magazines) in both English and Spanish because, according to our study, 35% of them consume their media mostly or exclusively in English, 25% in Spanish, and 40% claimed English and Spanish equally.

Key takeaway? 

U.S. Hispanic Millennials have their own distinct traits. Take the time to learn what they are and get in early while everyone else is still trying to figure it out."

The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019, according to a recent report [pdf] from Geoscape. This year, non-Hispanic whites are estimated to account for 62.1% of the US population, down from 75.8% in 1990. By 2019, that figure will be down to 59.5%, as Americans of Hispanic and Asian origin will grow to represent about one-quarter of the population.

AdvertisementThat’s a drastic change from 1990, when these groups combined to account for 11.6% of the population. Between 1990 and this year, the share of Americans of Hispanic origin has doubled from 8.8% to 17.7%, while for non-Hispanic Asian and Pacific Islanders, their population shares are up from 2.8% to 5.1%.

Based on these trends, Geoscape projects that the non-Hispanic white population will drop to a minority by 2040. In late 2012, the Census Bureau forecast that the US will become a majority-minority nation in 2043.

It’s no surprise, of course, that minority groups are growing at rapid rates, but the extent to which these groups are contributing to America’s population growth are noteworthy. Between 2010 and this year, Geoscape estimates that Hispanics (60.3%), Asians (14.5%) and Blacks (12.7%) will have combined for 87.6% of the country’s population growth. Between 2014 and 2019, they’ll comprise 88.9% of population growth.

How does that work out in absolute numbers? The study forecasts that there will be an additional 1.7 million Hispanic Americans per year between 2014 and 2019, along with about half-a-million more African American and non-Hispanic Blacks and roughly 580,000 more non-Hispanic Asian and Pacific Islanders.

In sum, among the projected 334.1 million Americans in 2019:

• 198.9 million will be non-Hispanic white;
• 64.8 million will be Hispanic;
• 41.5 million will be Black; and
• 19.3 million will be Asian and Pacific Islanders.

• 22% are English-Dependent;
• 31% are Bi-Lingual English Preferred;
• 14% are Bi-Lingual;
• 19% are Bi-Lingual Spanish Preferred; and
• 14% are Spanish-Dependent.