Autospeak-Straight Talk contains articles covering digital and social media marketing social communities and events marketing
 
Award winning OneBigBroadcast (OBB) has just finished the successful pre- launch, of ComproCoches, a first to market car classified and social community site built to culturally reach the fastest growing and most connected segment of the US population.
 
The Hispanic Segment of the population in this country represents the 13th Largest Economy in the World and is the youngest, fastest growing segment of the US population representing 60 % of overall population growth with a per cap income of $39,730 with 25% of this segment at $75,000. See Slide Show at http://comprocoches.us/dealerpresentacion



5 reasons that make ComproCoches a significant addition to your marketing strategy
 

1. Proven Reach:
 ComproCoches offers a proven platform design to deliver your message to this important  market to provide a new source of revenue now and into the future. Since the pre-launch on December 4th of this year, ComproCoches has had over 250,000 page views substantiating the potential reach of a unique site of this kind.
 

2. Existing Market : *Percent of total population ( Call for your Geographic Area)

Central PA-  As of April 12th, 2012 according to The US Census Bueau had over
127,512 Hispanics within Harrisburg*18%-York- Lebanon*32.1%-Lancaster
39.3%- Reading*58.2% and increasing at 60% of overall population growth.
 
Lehigh Valley-Philadelphia – Total Hispanics over 284,118. Allentown*42.8%-Bethlehem*24.4%-Easton*19.9%-Hazleton*37.3%-Philadelphia-12.3%-Norristown-28.3%
 

3. Marketing:

ComproCoches and PhotoRep are built with OBB’s award winning proprietary and fully mobile marketing platform technology that provides you with some of the most advanced analytic and marketing tools  (including OBB’s Banner Ads & “Splash” Events plugins) available in the marketplace today.
 

4. Leads:

All leads are the sole property of the dealer. ComproCoches does not market or send your leads to other Automotive Dealers.
 

5. Significance

The Hispanic Segment of the population in this country represents the 13th Largest Economy in the World and is the youngest, fastest growing segment of the US population representing 60 % of overall population growth with a per cap income of $39,730 with 25% of this segment at $75,000.
 
Michael Sebastian AdAge Media News "Publishing companies realized they had to do a specific product for Hispanic consumers," he said. "It was not just about adding a couple of pages in their main book to reach these consumers."


Mario Carrasco  partner at ThinkNow Research says "Language is and will always be a factor.

Cultural relevancy and the appropriate use of language in your marketing messages to the Hispanic market can make or break your attempts to attract their attention.

And specifically, if you want to advertise to Hispanic Millennials, then you better be prepared to communicate (TV, radio, internet, magazines) in both English and Spanish because, according to our study, 35% of them consume their media mostly or exclusively in English, 25% in Spanish, and 40% claimed English and Spanish equally.

Key takeaway? 

U.S. Hispanic Millennials have their own distinct traits. Take the time to learn what they are and get in early while everyone else is still trying to figure it out."


                             See Slide Show and our Special Introductory Special at http://comprocoches.us/dealerpresentacion
                                                                                        

 

Forgive Me For I Have Sinned (The Cars.com Debacle)

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(Posted on Jul 11, 2013 at 04:58PM )
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 With all the noise about making the Industries more transparent you would think that the vendors that supply those Industries and say they their purpose is to provide consumers more transparency would  reciprocate and be transparent with their client base before launching their new strategies.

When launching new programs that impacts the clients that you serve it is critical that you take the initiative to collaborate with them to understand their point of view and communicate yours.

How do these big companies stumble and make these grandiose errors that cause such uproars. There have been so many instances of these blunders and right or wrong it is always better to first apologize to control the damage done and institute measures to repair the damage that has been done. If you do not it projects arrogance and produces animosity and distrust.

Whatever Cars.com's intentions, they were wrong if not for any reason but for not collaborating with their dealer base and should have apologized. It was even more damaging to find out that they were doing other things that they were not communicating. One blunder is bad enough but when it causes other things to be uncovered it makes the situation worse and the saga seems to be uncovering more.

Do the right thing and Apologize Cars.com and the sooner the better. Don’t just stop doing the things you obviously realized you shouldn’t have been doing hoping it will all just go away. Don’t appear to be like the some liberals who are for big government because they think that they know how to run things better than their constituents.

Classified Ventures, LLC who owns Cars.com is a strategic joint-venture owned by five large media partners whose objectives are to collectively capitalize on the online revenue growth opportunities in the automotive, rental and real estate advertising categories. Our strategic partners are A. H. Belo Corp. (NYSE: AHC), Gannett Company Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).


Author Bill Cosgrove
http://dealenetservicesonline.biz



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