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ComproCoches.us

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(Posted on May 25, 2014 at 11:31AM by William Cosgrove)
 
Award winning OneBigBroadcast (OBB) has just finished the successful pre- launch, of ComproCoches, a first to market car classified and social community site built to culturally reach the fastest growing and most connected segment of the US population.
 
The Hispanic Segment of the population in this country represents the 13th Largest Economy in the World and is the youngest, fastest growing segment of the US population representing 60 % of overall population growth with a per cap income of $39,730 with 25% of this segment at $75,000. See Slide Show at http://comprocoches.us/dealerpresentacion



5 reasons that make ComproCoches a significant addition to your marketing strategy
 

1. Proven Reach:
 ComproCoches offers a proven platform design to deliver your message to this important  market to provide a new source of revenue now and into the future. Since the pre-launch on December 4th of this year, ComproCoches has had over 250,000 page views substantiating the potential reach of a unique site of this kind.
 

2. Existing Market : *Percent of total population ( Call for your Geographic Area)

Central PA-  As of April 12th, 2012 according to The US Census Bueau had over
127,512 Hispanics within Harrisburg*18%-York- Lebanon*32.1%-Lancaster
39.3%- Reading*58.2% and increasing at 60% of overall population growth.
 
Lehigh Valley-Philadelphia – Total Hispanics over 284,118. Allentown*42.8%-Bethlehem*24.4%-Easton*19.9%-Hazleton*37.3%-Philadelphia-12.3%-Norristown-28.3%
 

3. Marketing:

ComproCoches and PhotoRep are built with OBB’s award winning proprietary and fully mobile marketing platform technology that provides you with some of the most advanced analytic and marketing tools  (including OBB’s Banner Ads & “Splash” Events plugins) available in the marketplace today.
 

4. Leads:

All leads are the sole property of the dealer. ComproCoches does not market or send your leads to other Automotive Dealers.
 

5. Significance

The Hispanic Segment of the population in this country represents the 13th Largest Economy in the World and is the youngest, fastest growing segment of the US population representing 60 % of overall population growth with a per cap income of $39,730 with 25% of this segment at $75,000.
 
Michael Sebastian AdAge Media News "Publishing companies realized they had to do a specific product for Hispanic consumers," he said. "It was not just about adding a couple of pages in their main book to reach these consumers."


Mario Carrasco  partner at ThinkNow Research says "Language is and will always be a factor.

Cultural relevancy and the appropriate use of language in your marketing messages to the Hispanic market can make or break your attempts to attract their attention.

And specifically, if you want to advertise to Hispanic Millennials, then you better be prepared to communicate (TV, radio, internet, magazines) in both English and Spanish because, according to our study, 35% of them consume their media mostly or exclusively in English, 25% in Spanish, and 40% claimed English and Spanish equally.

Key takeaway? 

U.S. Hispanic Millennials have their own distinct traits. Take the time to learn what they are and get in early while everyone else is still trying to figure it out."


                             See Slide Show and our Special Introductory Special at http://comprocoches.us/dealerpresentacion