Explore The Impact Of Facebook On Vancouver Search Marketing
(Posted on Dec 13, 2014 at 05:54AM by Lee Byard)
In 2004 the world changed. Mark Zuckerberg - along with fellow Harvard students Chris Hughes, Andrew McCollum, Dustin Moskovitz and Eduardo Saverin - launched a networking service that allowed users to effortlessly connect. It was called Facebook and it quickly rose throughout the engines, becoming a social powerhouse and a pop-culture phenomenon.
A decade hasn't tamed this online beast. Millions of users still flock to it every day, relying on it for news and communication - and Vancouver search marketing companies are starting to take notice.
As of 2014 there are 1.32 billion users on Facebook.
This proves that social networking is no longer just for everyday hashtags and picture sharing. It’s instead the center of search marketing - and One Big Broadcast is ready to take advantage of it.
Online consumers are adventurers - carefully navigating the world of marketing, dodging irrelevant content, slogging through back-links and inventory pages. They seek out optimized treasures buried in the network sands.
And companies providing maps to those treasures will reap the benefits... as long as search marketing is used.
Search Targeting (meta tagging and link building): 84%
Mobile Targeting (responsive design and downloadable apps): 32%
These are all worthwhile methods - which is why One Big Broadcast has been taking advantage of them since our inception. We’ve transformed search marketing, blending local SEO and automated content for powerful results. With our integrated system we’ve connected key audiences to every site, saturating the Internet with information that's both optimized and engaging.
Content, keywords, analytics: these were once the defining traits of Vancouver's SEO scene. Blogs were stuffed with trendy tags, shoved onto the Internet and examined for their traffic patterns. It was a proven strategy.
It was never, however, the only strategy. Alternative technologies were always available and recent data proves that one of these technologies is gaining ground on the slippery SEO slope: optimized site displays.
According to Search Engine Land, 81% of all companies have transformed their displays. Websites are being converted into multiple digital formats, including mobile and tablet. This creates more accessible information, targeting key demographics with responsive sales channels, broadcast blogs and streaming feeds. It serves as a direct connection point between readers and content - and this translates to better traffic and better profits.
I am happy to announce the launch of a new website for our newest client – Silver Maple Ventures Inc. I’d like to hear what everyone thinks. http://www.silvermapleventures.ca/
Silver Maple Ventures Inc. is involved in the exciting and rapidly emerging Equity Crowd Funding space that is currently capturing global interest.
Silver Maple Ventures Inc., is an Exempt Market Dealer (EMD) registered in the provinces of BC, Alberta, and Ontario. As an EMD, Silver Maple is unique, in that it has received approval from the BC Securities Commission to develop an online Equity Crowdfunding Portal. Today British Columbia is the only Province (or State for that matter) that true equity crowd funding is legal. Equity Crowd Funding (ECF) has been going for years in the UK, several countries in continental Europe and Australia. This disruptive industry is expected to come on strong here in North America over the coming years.
Our creative team’s goal was to forge something ‘new and striking’ in an industry that has eyes on it from many different perspectives. Clean lines were used for the ‘silver maple leaf’ logo with muted colors to achieve the desired look. This treatment then became the foundation for the current impressively realistic SVM logo with a 3D look.
Along with the branding we knew the look and feel had to be responsive and cutting edge. We used a relatively new feature now used in high end web design called ‘parallax scrolling’ to achieve the dramatic image scroll technique of the home page. The feature allows a user to got forward and back with elements of the web site behaving as if one were ‘rolling back the video’. We carried this design to mobile and tablet devices with responsive programing that will ensure that Silver Maple Ventures looks spectacular no matter what device the user is viewing the website on. We carried the creative theme through to their social accounts like Facebook and Twitter.
The ‘engine’ that powers Silver Maple Ventures called for state of the art. We used our own OneBigBroadcast.com – an ‘all in one’ cloud powered content marketing platform that melds content, social, SEO, communities and commerce into and emanating one central spot. With the vast array of social marketing & SEO integration Silver Maple Ventures is empowered to take their marketing message to the next level using what we call Ground Zero Marketing principles.
What’s next? Content | Communities | Commerce. Our integrated communities provide companies with the horsepower to harness communities while broadcasting their content across social and the rest of the Internet to attract savvy investors. Stakeholders in the equity crowd funding space want to bet on more than a T-shirt or product when the invested company gets acquired for billions! That’s ultimately what equity crowd funding is all about while the companies attracting funding will have access to their own social and SEO marketing tools via their corporate profiles to further enhance their company’s online foot print.
Changing the Game for Event and Sports Marketing
(Posted on Jan 3, 2014 at 10:37PM by Steven Arsenault)
For IMMEDIATE RELEASE: 8 December, Richmond, BC, Canada
BC Athletics (BCA) Recognizes OneBigBroadcast’s (OBB) Sports Marketing and Event Coordination Platform As Key Management Tool to Achieve BCA Mission.
The OneBigBroadcast Platform will be deployed during 2014 across six flagship events for BCA, implementing the OBB Event Management tool kit, Search & Social Media to the events, making them visible through real time video streaming across all of British Columbia and Canada .
At the annual BCA Awards Dinner held 7th of December, The Legion National Youth Track & Field Championships and OneBigBroadcast (OBB) were awarded the Executive of the Year Award for event design, management and execution, including the application of the OBB members Social Media platform and event management tools.
Brian McCalder, President and CEO of BC Athletics had this to say in presenting his award:
“Executive of the Year,” BC Athletics Annual Awards Program September 7, 2013
“The Legion National Youth Track & Field Championships are a window into the future Canadian Championship and Olympic Games Athletics Teams. To stage the Canadian Championship requires the coordination of national, provincial and local organizations, sponsors and volunteers. To successfully present the Championships and keep all of the moving parts in order requires a Local Arrangements/Host Organization that has a vision, commitment and delivers.
“Such was the case for the 2013 LAC of the Legion National Youth Track & Field Championships. It was for the first time in the history of the Championships lead by the Ladies Auxiliary – BC/Yukon Command. The LAC not only raised almost 1.12 million dollars in Cash and Value-In-Kind support but brought the Championships to the people of Canada through a Social Media and grassroots campaign using a new Event Management Content Creation and Capture platform from OneBigBroadcast, a WebStager Company.
“The platform and tools included archiving the events through a mentored team of Videographers, aged 13-17, and social bloggers reaching across Canada and to a global audience of young aspiring Olympians from Brazil, Russia, India, China and the European Union countries. The Championships reconnected Alumni and friends of this 73 year old event, opening a new chapter in the storied history of the Legion involvement with Track & Field in Canada.”
OneBigBroadcast.com’s Sports Marketing Platform combines layers of applications and social media marketing tools to raise visibility for any event while enhancing sponsor value through massive distribution and exposure. A key component is a unique community portal where fans, athletes and sponsors have access to their own private member-only profiles, social marketing tools, blogs, and galleries to report their own event experiences and share their own stories and experiences. Each individual can connect directly via special programs to their own social networks sharing their own views of the event on a every level: individual, team, friends and family, and the world in general. The combined community attracts massive visibility from a fan’s or community perspective. While delivering content the event becomes a continuous online production. Watch events transpire live and immerse yourself in the experience of other members. Become a part of the Celebration community and share in a new movement of social networking and technology.
Another key component used to report on the event in real time and raise sponsor value are the social casting tools used by the event’s exclusive social casting team. This layer of content distribution spans the event while social casting team’s photographers, videographers, bloggers and reporters are covering the event from a multi faceted perspective in areas of the even only they have access. The platform is used to schedule content, display images, video and blogs while special mobile applications report on event details such as official results or delays in venues. The social casting team has the ability to create event content pages in seconds due to the platform’s intuitive design. As venues change or new perspective’s arise content containing video, images or any other content can be created for immediate display or scheduled for viewing by the public or private community.
By harnessing social media marketing tools from a central dashboard the event’s web site becomes the focal point and distribution portal for massive content thanks to the social casting team, meanwhile the community portal builds an active community for years to come.
In a deeper data experience behind the scenes are analytics applications and big data appliances all focused on delivering rich data beyond what any other application platform can deliver.
Combined the platform delivers the most current information to enhance fan and sponsor value. Community members combined with the social casting team are the stars of an exclusive online production, all working behind the scenes to create the ultimate social experience for any event.
BC/Athletics is the British Columbia Officiating organization for B.C. Track & Field, Road Running, Cross Country, Race Walking and Marathons, coordinating over 700 events in a given year. BC Athletics is a member of the Athletics Canada consortium of provincial-wide sports officiating bodies in Canada. www.bcathletics.org
The Royal Canadian Legion is one of Canada's largest non-profit charitable service organizations. In addition to the Legion's vast community philanthropic and volunteer service, their unwavering dedication to youth leadership and development dates back to the 1920s. The enduring near-century legacy of the National Championships is a testament to the Legion’s dedication to training and mentoring Canada's future young Olympians. www.Legion.ca
At OneBigBroadcast.com we strongly believe that “THE MEDIUM IS STILL THE MESSAGE” and that the dynamics of message and event are now more entwined than ever before.
We are an automated content marketing platform that from a single management console combines easy to use, intuitively designed second generation content management, mobile site creation and management, social media marketing tools, SEO automation processes, social ecommerce, private member communities combined with layers of enhanced marketing applications designed to streamline the traditional time consuming tasks of running today’s complicated Internet presence. Combined the platform delivers the most current information to enhance fan and sponsor value. Community members combined with the social casting team are the stars of an exclusive online production, working behind the scenes to create the ultimate social experience for any event. Our clients use us to reach around the world to tell their stories, and build communities of interest and exchange. www.ONEBIGBROADCAST.COM
OBB is Replacing the Experience Economy with the Enlightenment Economy
View in PDF Format http://onebigbroadcast.com/upload/pdf/BC_Athletics_Recognizes_OneBigBroadcast_TBSrev02_V2.pdf
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