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Do You Want a Company of Heroes or Zeros?

(Posted on Sep 6, 2014 at 01:53PM )

Being a business owner, manager and employee in different industries over the years I have learned many things. I think the most important thing I have learned is that it all starts and is all dependent on the quality of people that you work with.

First you want people who are going to tell you “What You Need to Hear” not people who are going to tell you “What You Want to Hear?”

If you want your employees to take good care of your customers and to be creative and responsible then start by taking good care of your employees. Reward them and treat them with respect and get personally involved in tackling their issues and needs. Ensure you have outlets in place for employees to openly express their concerns without fear of retribution. Communicate what is expected of them what you are doing and how long it will take, and directly involve them in the solution.

Bottom line growth is not sustainable only top line growth is and only top line growth will get you the results that will take you where you want to go with the rewards and success that come with it.

So how can some think or where did they get the idea that they can get the best marketing, sales; service or support minds on the cheap? These people who are on the front lines day after day - Are you Business- and the ones who are going to make the difference in its success.

Saving money is something we are always looking to do but making money means that you are doing the right things to be successful and to be successful you need to have the kind of people who can get results and this means you need to “Pay for Performance.” If you want to save money save it on office supplies, Press your vendors for discounts, change your electric company but don’t think that a gift certificate for dinner or a pat on the back alone is going to recruit or retain the talent you need to drive and sustain your goals.

Were you born a business owner or senior level executive or did you have to pay your dues and earn what you have today? Did you seek out the companies that thought people with your experience and talent were a dime a dozen and didn’t want to pay what you were worth? I think not.

I stayed at the last business I worked at because they knew the value of people from management to salespeople to every worker there. I and my talented co-workers made more money than we could elsewhere and the business made even more and were consistently at the top of their region and district. Here is a business that to this day continues to prove this all out. How can this be? It is a direct result of sharing with and respecting the people who make it happen for you. It means making an investment that unlike the stock market is guaranteed to pay off. There is no complex formula here to figure out.

Do you want to attract Independent thinking people who can create value for your business? Or do you want parasitic people who are going to attach themselves to you on the cheap because they have few or no other options?

We all lose sight of things that were in front of us all the time. Open your eyes and you will find the key that will open the door to reveal who will take you to those next levels of success and beyond- Your Employees.

William Cosgrove