2013
Autospeak-Straight Talk contains articles covering digital and social media marketing social communities and events marketing
I write this article because I want to discuss the notion that bigger is better and bring up the idea that smaller can be beautiful and more often than not can produce much more effective results. I will be out of the country on a working vacation and wanted to leave you with thoughts on a subject I feel very strongly about.Â
I am also sharing these thoughts in hopes that it might encourage decision makers to remember what most likely made them successful and open their minds again and take a look at the same types of people they once were and may have forgotten.
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I talk to and meet so many incredibly talented innovative people who have the knowledge, talent and drive to do the best job because they are motivated more by the doing than the bottom line.
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 I know from my years of experience that one size fits all cookie cutter solutions are not the best answer. I do know that anyone who has had the acumen to make it happen by doing it themselves are the most creative and motivated resource you will find. Along with the creative, customer service from a smaller more nimble company is second to none and the ability to customize solutions to each individual’s needs by being able to take the time necessary to understand and address those needs.
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People who are self-challenged and who are simply driven to think out of the box to come up with creative solutions are the people who are going to make a difference. These are the people who really care about you because they know what it is like to run a business and not just sell a product or service.
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For almost 40 years I have subscribed to “small is beautiful†because it is the only way you can retain control- meaning being able to stay true to yourself, be able to focus on being creative and maintain the flexibility to serve your clients in the best ways possible.
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Is bigger really better? Think about it, share your thoughts or at the least remember what probably got to where you are today.
William Cosgrove