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(Part 2) There Is More To This Content Marketing Than Just Clicking Publish

(Posted on Jul 18, 2013 at 01:19PM )

#2 – Feature or write about industry influencers

When you start any content marketing campaign, one of the first things that you should do is map out the influencers in your industry – think about the type of people that you follow and whose opinion that you value.

I recently published a group interview on my blog where I invited a number of industry experts to talk about how they build reader engagement with their audience. You can view the post here.

I started by inviting a number of influencers within the marketing industry to answer a number of questions on improving reader engagement – something that all of the people I asked did very well.

In the end I managed to publish responses from Seth Godin, Anita Campbell, Neil Patel and 30 other industry experts.


What did I do to promote it?

I reached out to everyone that took part using social media sites such as Twitter and Google Plus – sites that would notify them that they’d been mentioned.

This was then followed up with an email to let the participants know that the post was live, where they could find it along with a call to action.

The call to action was to help share the post and vote for the post on BizSugar.

The post was then imported into my Triberr account – If you’ve not come across this before, it’s a platform that allows you to link up your Twitter profile (along with Facebook and Linkedin) and join tribes of like-minded bloggers, marketers or business owners that will see your content and get the opportunity to share it with their followers.


What about the results?

In just over a day the post was the 2nd most popular post on BizSugar in June:

BizSugar Group Interview

The post has gained quite a significant amount of traction on social media:

Reader Engagement Interview Shares

The post also earned some good links according to (Majestic shows more referring domains, but I prefer the graph in Ahrefs):

Group Interview Referring Domains from Ahrefs

It also helped me get contributor of the week on

BizSugar Contributor

You can find the post here.

Continued Part 3: