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(Posted on Jul 13, 2013 at 11:48AM )

If you the Dealer think you could or should be doing better, you need an experienced independent Consultant.


If you the Marketing Company are putting your reputation on the line and driving traffic to a Dealer who is not prepared to sell them you need  an Independent Consultant in there first.


Remember you as the Dealer or Marketer are in the Driver’s Seat So Take the Wheel -When you’re going straight ahead-you get there faster-and safer so take control and win the race. If you are not committed and prepared 1000% It is time to GET OFF THE TRACK.

The blame always lies with you. Before you blame your vendor or (presumably) competent staff- look in the mirror- maybe they are not the incompetent ones.


Customer Acquisition Cost (CAC) is determined by customer visits. Your bottom line lives or dies by IT- BOTTOM LINE.  And it is crutical to design your marketing campaigns and structure your staff to do what works best for YOU at YOUR location in YOUR geographic area.


If you're not Marketing to the Latino/Hispanic market-YOUR LOSING A LOT OF MONEY. The Latino/Hispanic population of the US is the 20th largest economy in the world so is not to be ignored. Please go to the more section above and follow the link "ENGAGING THE US LATINO MARKET" at Autospeak (Engaging the US Latino Market) to get a better understanding of impact this market segment represents.



  If someone isn't willing to tell you this to your face- Get another Consultant.

  If you didn't already know all of this -YOU BETTER GET A CONSULTANT


        Bad Medicine-Who's Really Getting Better?                                             Posted By Bill Cosgrove    DealerNetServices