Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Contentâ€Â On Automotive Digital Marketing. She said that Content is life which is true.  If you think about it content originates through us and content defines us. Our social interactions and life experiences create the content that makes up and defines the society we live in. How we work, play and interact is all creating content which is how we learn and how we are influenced.Content is the byproduct of all these diverse societal interactions and has been with us since the beginning. Content originally communicated through storing telling evolved to include written language. Fast forward into the electronic age from which emerged radio and TV; to the computer and internet as a means to collectively store, make available, and disseminate content efficiently to the masses.
Today Business refines this content into, what I’ll refer to here, as “niche content†and uses it to influence people to buy its goods and services based on trends and societal moods. Business takes into account cultural diversity and emotions such as fear, desire and vanity to influence our buying decisions.
The internet has made it possible for companies to use Digital Marketing to get closer to its market and develop niche content to influence people on a much more personal level.Â
Looking at it in this context, content is and has always been intended to be shared and used to inform and educate us as a society and as consumers. Most writers that publish their work on the internet encourage others to share their work with others. These writers understand that content is meant to be shared to educate and inform.
It is a compliment to the writer that someone thought enough of the content contained in their writing to pass it on and share it with others. Also, there is the conception that posting someone else’s work may in some way work against you.
I have personally and have seen others who have had first page rankings sharing and commenting on the work of others. Therefore relevance and interaction must be how search engines make their determination. I write blogs but I also share posts written by others.
Sarah’s points of writing about personal and professional experiences are by far the best form of content sharing. This original content or storytelling in a traditional sort of way captures ones attention and also projects the human side of the business and lets people know that you are concerned about your customer’s experience.Â
If the content is good and the message is clear, a few grammatical mistakes are not going to annoy most people. It is also true that a lot of writers use punctuation and structure that is not grammatically correct to highlight something or to make points.
In addition to Google Search, another resource is Google alerts. Google alerts is a great tool to search for content. You can create different searches based on a particular subject and Alerts will send you results on a daily basis directly to your inbox. How convenient is that?
Other great resources include subscribing to newsletters and joining groups. These provide a steady stream of updated and industry specific information to draw from. Then there is always the option of buying quality content from professionals.
Content in all its forms is king in media marketing and blogging helps to identify and personalize you as more than just another business but as a contributing part of your local community and a customer centric company.
“Don’t be afraid of content is so true†because we are content and content defines us- and content lives everywhere.
By William Cosgrove
Innovation is the key to change. The creative spark to constantly make things better is what fuels our imaginations. We are constantly inventing new product features. From a gallery application that morphs into a screen wide display map to mobile applications involving images – we come up with innovations and news features to the OneBigBroadcast platform almost daily.
Our creative team is always pushing the envelope of the newest browser features that result in stronger branding and better user experiences. While the creative team is conceptualizing our platform team works hand and hand constantly inventing new ways of displaying important content or coming distributing it far and wide for maximum social value.
Change happens so much here at OneBigBroadcast that we often don’t take any notice of it. In fact we come up with major changes and innovations almost every week.
Those same changes and innovations then become part of the overall platform as upgrades and the entire user base benefits from the innovative spirit alive here OneBigBroadcast.
One thing is for certain - we've got some great new features and applications just about to be released that will help take your business to the next level!
To get a glimpse into innovation at work check our how our blog engines work and how one post touches between 100 and 345 social touch points all connecting back to enhance your oveall brand's visibility. That's why change is good
See blog Data Touch Points Here
RealLifeConnect launches the world’s first real-life Facebook fan-gate for the retail sector.Vienna- and Hong Kong-based RealLifeConnect (http://www.reallifeconnect.com) announced “Are you a Fan†today, offering fan-gating in real life for retail stores and shops. Everyone is familiar with Facebook fan gates in the online world, and now, thanks to RealLifeConnect’s social media RFID turnkey solution for agencies and brands, it is finally possible to do the same in the physical world.Â
Watch This Video:Â http://dealernetservicesonline.biz/3/post/2013/07/worlds-first-physical-facebook-fan-gate.html
“Are you a Fan†is based on the idea of recognizing and rewarding fans in real time and in-store via RFID social media integration. Millions of retail stores and outlets currently use social media to reward and address their audiences online, but so far, there has not been a way to also reward or recognize them in-store. Now, thanks to RealLifeConnect’s “Are you a Fan†solution, the missing link has been found, and it is all possible with just a simple swipe.
The concept is straightforward and easy to implement.
The customer links up his/her loyalty card from the retail outlet with his/her Facebook account, and the turnkey solution of RealLifeConnect automatically detects if the person is a fan of the retail outlet online within social media channels. Once the user enters the store, he/she can be recognized, addressed, and rewarded. In simple means, they are treated like a fan, friend, or pal—something beyond the average visitor. A concept like this puts the customer fully into the spotlight and gives him/her the attention and special treatment he/she deserves.
Fan-gating is a popular way to reward and recognize fans within Facebook fan pages and applications but has thus far never extended beyond the digital world into physical space. As the world of retail is changing and new concepts are needed to attract and retain buyers, “Are you a Fan†bridges the gap between online and offline buyer behavior, and rewards them as well liking the page is not the only thing a brand should expect from its followers and friends. People want to be recognized and rewarded for their loyalty to a brand or store, and retailers should go the extra mile to do what is needed.
“Are you a Fan is based on RealLifeConnect’s turnkey solution, which is now a way for retail stores and shops to implement social media beyond the Facebook fan page or Twitter stream, whereas previously, we addressed the event and promotion space. However, based on multiple inquiries, we also saw interest and demand to develop a meaningful concept for the retail sector in order to spearhead our leading position within the space,†said Michael Ionita (CEO of RealLifeConnect). “Now, even retail stores and chains of all kinds and sizes can utilize social media RFID solutions and integrate them into their shop environment and loyalty system. But there are far more advantages, such as using and combining valuable data collected from different sources (social media, offline behaviour, CRM…) itself.â€
RealLifeConnect is known as the world’s leading provider of social media RFID installations, resulting in the usage of its social solutions on five continents in more than 20 countries. The primary focus so far is on projects within the experiential, promotional and event space with a strong focus on the beverage, fashion, and automotive industry. With “Are you a Fan†RealLifeConnect is showing that fans are valued people whether they are online or offline. Linking these spaces via social media RFID solutions is a great leap for retail and events.
RealLifeConnect has been an Austrian- and Hong Kong-based global solution provider for agencies and brands of social media RFID installations for experiential and interactive promotions, brand activations, loyalty programs, conferences, trade shows, and events since 2011. RealLifeConnect’s products consist of hardware (swipe stations, photo stations, roaming photo solutions and RFID tokens) and software (cloud based campaign and user management as well as reporting system) for linking social spaces instantaneously and without hassle.
For more information on RealLifeConnect, visit http://www.reallifeconnect.com,
find us on Facebook at http://www.facebook.com/RealLifeConnect
or on YouTube at http://www.youtube.com/user/RealLifeConnectCom.
Additional information about the “Are you a Fan†product can be found here http://youtu.be/eLcAtZWt4DM or contact us at office@reallifeconnect.com.
The thing to remember about SEO is that it is long term, so once you’re ready to strap in for the long haul get comfortable because it’s going to be a forever ride. As an SEO professional I want to help site owners navigate the murky and sometimes confusing waters of their SEO campaign, and a big part of that is making sure you’re ready for what’s ahead. I’ve found that getting into the right SEO mindset and knowing what to expect down the road goes a long way in helping you and your website overcome many hurdles and survive for the long haul. Here are 4 pieces of advice for those new to SEO.Related: Outsource your SEO to an online marketing firm.
1. There is no need to be overwhelmed with information.
A quick search for “SEO blog†in Google tells me that there are 358,000,000 results. That’s probably more SEO knowledge than any one person could possibly know (let alone read) so where is a new to SEO site owner or marketer supposed to start? My advice is to start with the Bing and Google Webmaster Guidelines and official webmaster blogs, then work your way through some of the top SEO sites and blogs like Search Engine Land, ClickZ, and the Moz Blog. These are some of the sites that SEO folks rely on and they are a great source for trusted information.
With so many SEO blogs, professionals, companies, consultants and more out there it is hard to know who to trust/listen to, so high-profile industry sites are a great place to start learning who the “gurus†are. Don’t expect to learn everything there is to know about SEO in one fell swoop either. I’ve been doing this for 13 years and still learn new things almost every day!
2. Focus on building a strong SEO foundation before worrying about the “hot†tactic.
If you wanted to build a pyramid, aside from 10,000 or so slaves to do the heavy lifting, you would start from the bottom and work your way up, right? It’s kind of hard to start with the cap of the pyramid and work your way down. The same holds true for SEO. Focus on getting a strong foundation and worry first about optimizing your website for your visitors and the search engines, creating content that demonstrates your authority, and building up a quality link profile. Don’t fret over the “hot†SEO tactics until you have your feet on solid ground with the basics. Though some tactics may change a lot of the fundamentals of SEO stay true, even in the face of algorithm updates.
Related: Don’t Kill Your Online Marketing with Bad SEO
3. It’s not SEO or social; it’s SEO AND social.
It’s a positive feedback look with SEO, social media marketing and content marketing. The content you create to propel your SEO forward can also be used to fuel your social media marketing and promotion efforts. Great content gets shared, liked, tweeted, posted and so forth on social networking sites, generating social signals which the search engines factor into their ranking algorithm, helping improve your organic SEO presence. The more active you are in social media the more your content gets seen and the more valuable your website becomes in the eyes of the search engines in time.
Related: How Do Small Social Communities Help Your SEO?
4. Slow and steady wins the race (even if it doesn’t feel like it).
I’ve spoken with a lot of site owners that feel like their competition isn’t playing by the rules and yet somehow they are still winning! And sometimes they are right. The search algorithm isn’t perfect and as that old adage goes; when you build a better mousetrap someone creates a smarter mouse. There will always be people taking advantage of the system and exploiting loopholes but in my experience, sooner or later, those people get caught. Your site, your online brand, and the future of your business are not worth the risk that comes with SEO shortcuts. Stick to the rules as best as you can and you’ll earn your organic spot and the traffic that comes with it in time.
By Nick Stamoulis
http://dealernetservicesonline.biz
Â
The thing to remember about SEO is that it is long term, so once you’re ready to strap in for the long haul get comfortable because it’s going to be a forever ride. As an SEO professional I want to help site owners navigate the murky and sometimes confusing waters of their SEO campaign, and a big part of that is making sure you’re ready for what’s ahead. I’ve found that getting into the right SEO mindset and knowing what to expect down the road goes a long way in helping you and your website overcome many hurdles and survive for the long haul. Here are 4 pieces of advice for those new to SEO.Related: Outsource your SEO to an online marketing firm.
1. There is no need to be overwhelmed with information.
A quick search for “SEO blog†in Google tells me that there are 358,000,000 results. That’s probably more SEO knowledge than any one person could possibly know (let alone read) so where is a new to SEO site owner or marketer supposed to start? My advice is to start with the Bing and Google Webmaster Guidelines and official webmaster blogs, then work your way through some of the top SEO sites and blogs like Search Engine Land, ClickZ, and the Moz Blog. These are some of the sites that SEO folks rely on and they are a great source for trusted information.
With so many SEO blogs, professionals, companies, consultants and more out there it is hard to know who to trust/listen to, so high-profile industry sites are a great place to start learning who the “gurus†are. Don’t expect to learn everything there is to know about SEO in one fell swoop either. I’ve been doing this for 13 years and still learn new things almost every day!
2. Focus on building a strong SEO foundation before worrying about the “hot†tactic.
If you wanted to build a pyramid, aside from 10,000 or so slaves to do the heavy lifting, you would start from the bottom and work your way up, right? It’s kind of hard to start with the cap of the pyramid and work your way down. The same holds true for SEO. Focus on getting a strong foundation and worry first about optimizing your website for your visitors and the search engines, creating content that demonstrates your authority, and building up a quality link profile. Don’t fret over the “hot†SEO tactics until you have your feet on solid ground with the basics. Though some tactics may change a lot of the fundamentals of SEO stay true, even in the face of algorithm updates.
Related: Don’t Kill Your Online Marketing with Bad SEO
3. It’s not SEO or social; it’s SEO AND social.
It’s a positive feedback look with SEO, social media marketing and content marketing. The content you create to propel your SEO forward can also be used to fuel your social media marketing and promotion efforts. Great content gets shared, liked, tweeted, posted and so forth on social networking sites, generating social signals which the search engines factor into their ranking algorithm, helping improve your organic SEO presence. The more active you are in social media the more your content gets seen and the more valuable your website becomes in the eyes of the search engines in time.
Related: How Do Small Social Communities Help Your SEO?
4. Slow and steady wins the race (even if it doesn’t feel like it).
I’ve spoken with a lot of site owners that feel like their competition isn’t playing by the rules and yet somehow they are still winning! And sometimes they are right. The search algorithm isn’t perfect and as that old adage goes; when you build a better mousetrap someone creates a smarter mouse. There will always be people taking advantage of the system and exploiting loopholes but in my experience, sooner or later, those people get caught. Your site, your online brand, and the future of your business are not worth the risk that comes with SEO shortcuts. Stick to the rules as best as you can and you’ll earn your organic spot and the traffic that comes with it in time.
By Nick Stamoulis
http://dealernetservicesonline.biz
Â
