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Bad Management - It's Also Just Plain Bad For Business.

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(Posted on Jul 8, 2013 at 03:49PM )
This is another subject for discussion from my posting " A Business Model That's Just Plain Bad For Business"

Bad management runs rampant in organizations. For my discussion I will focus on Automotive Sales and Finance Management. I say this because this is epidemic in many Industries and I don’t want to appear to be singling out Automotive Dealerships.

All emotions stem from insecurity and must be controlled because it has no place in a work Setting. It is a disease that will eat away at and hold back any organization.

A bad manager will not hold on to good people and staff does not want to go to upper management for fear of retribution. This has devastating effects on performance of the department. Always be suspect when a manager says “What goes on here stays here” or “It’s my way or the highway”.

I cannot stress enough the need for companies to have a consultant come in once a year to audit the operations and make recommendations on improvements that could be made to improve profitability. Even if operationally things are functioning well, someone on the outside looking in can always see things that the entrenched management cannot that could mean a significant improvement.

There are many different factors that define a bad manager. One kind of manager is the one who is inconsistent saying one thing and doing another without explaining his actions and who is arrogant in believing they are always right and makes sure everyone knows it. This type of manager is often egocentric and makes every issue about them, doesn’t listen to advice offered but ignores it before even considering it. This inhibits the staff from even mentioning any ideas they may have and leaves them feeling helpless and feeling that nothing will ever be done to improve on a bad situation.

 These managers are also often self-centered and do not support, encourage or look out for their team. The worst are mean and abusive and make people feel bad for no reason.

Then there are managers who micro-manage and Refuse to delegate anything, despite what they say. This isolates them so they often don’t involve others in decisions and rarely look for ways to support or encourage the work of their team. This is often is caused by incompetence the lack of basic communication, intellectual, or emotional skills needed to for their role.

 

Then you have the complacent manager who is content with the way things are and is not open to change. They like things the way they are because they have become lazy or are thinking about other things. I once had a GSM that spent more time outside the dealership hobnobbing with hockey players from the Boston Bruins who were spokesman for the dealership.

I have also be part of organizations where a manager spent valuable company time in generating options as solutions to problem but the problem was created by this same manager. Incompetent managers create more problems than they solve and then waste time to solve the same problems they created in the first place.


Posted By Bill Cosgrove
http://dealernetservicesonline.biz

 

Let Me Count the Ways-Who’s Running “Your” Digital Marketing Campaigns?

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(Posted on Jul 8, 2013 at 03:03PM )
This is not meant to act as an advertisement for any one company but as an awakening to inform you of Quality of talent, professionalism and knowhow that is available out there in the marketplace.

I recently joined   One Big Broadcast  (OBB) as OBB’s Strategic Global Marketing Partner and I will explain why. 

If you look carefully at their website they’ve got it down. A Professional Production and Arts and Design Department and Professional Writers from all over the world who handle Content, Social Integration, Social Casting, Organic Search etc.  And all their platforms are proprietary developed by their own Software Engineering Department.  

Also, OBB’s Platform is a cloud powered tightly integrated framework which means speed and everything works together. More importantly everything works together blogs with web pages. Multiple blogs with social accounts etc.  Our own Google Maps powered galleries called IMGY as a landing pad for Pinterest. In this new age of content marketing everything needs to work fast, together and most important be on your web site or point back from social, articles or external blogs.

OBB also has clients from around the world in many different industries which brings a much broader out of the box understanding with fresh ideas that can enhance your marketing strategy. OBB is headed by one of the most down to earth men I have had the honor to know. And this is the type of open minded person that is going to attract other like minded people who are open to fresh ideas that will make a bigger impact for their clients.

And if you haven’t heard of some of these terms, programs and platforms and everything mentioned and discussed at OBB’s Website then please read on and thoroughly and learn because you do not have a great Digital Marketing Department-Yet.

And you should not be piecemealing your marketing out to this or that vendor. You need an integrated marketing strategy for it to work properly and be successful. You need an experienced company that can fully integrate your Digital Marketing Program.

The complexity of this New Technological Frontier is too great and would be too costly for you to try to recruit the people companies like OBB can provide you to benefit you from everything this phenomenal and rapidly changing technological environment has to offer.

 I am sure there are other qualified and experienced Digital Marketing Companies out there and this discussion is to bring your attention to seriously look at what you are doing. Are you just stumbling through, do you have it down because if you don’t you are losing through wasted expenditures that are leaving you spinning your wheels.

If you are to fully engage the new Digital world we live in, you need professionals like OBB or a company like them to lead the way and help make your Digital marketing the best it can be.

Your BDC should be staffed with people who know how to make appointments to get customers to your lot. Staffed with people who know how to follow upon on non-converted visits ( because a third party can generally get a customer to open up more than they would to the salesperson who dealt with them.) Interacting with leads should be the main focus of your BDC staff.

Let’s face it would you expect your receptionist to desk deals-of course not so keep your BDC people focused on what they should be doing and do best.

Your professional in your field so deal with professionals who specialize in what they do best and you will save money and your top and bottom lines will be a lot better for it.

Below is an article whose intent was not to imply what I am here but this is a prime example of why you need a Professional Digital Marketing Company to take the reins at your Dealership.

Why would you want to waste time and money and wait, test and experiment yourself or worse yet with a company who is in this position when there are companies out there that already have all these things tested out measured and proven and in place now.
If your feeling like the person in the picture accompanying this article then after reading the article below  go back and read this piece again study everything again and again and then make the decision to call a company that can make all these things happen for you now.

Author Bill Cosgrove
http://dealernetservicesonline.biz





A Business Model that´s Just Plain Bad for Business

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(Posted on Jul 8, 2013 at 02:43AM )
The traditional business model of the Automotive Dealership works against itself practically at every     
turn and is just plain bad for business and it is time to think about change.

With all the advances in technology over the years from Marketing to DMS, CRM and diagnostics for repairs  the changes have been exponential. But yet the business model which has been flaw from the beginning has been overlooked and ignanother discussion)

2. Managements commission structure at most Dealership is based on the monthly numbers which is a big mistake but a necessary one at least for the new car Department. This propagates the undesired effect of pushes at the end of the month by management to put even more into trades and often sell vehicles way below their value and often times at losses to hit those numbers. Additionally, often times deals are back dated for days into the following month in order to hit those benchmarks set by the Dealership for the payment of bonuses.ored.

There are two main points that I will touch on for this discussion but there are many other areas of concern which are fodder for other discussions to come.

1. Every department in a Dealership is a business upon itself with a budget and income expectations. This in itself causes a great deal of friction within the Dealership and most notably between the Pre-owned Department, the Service Department, the New Car Department and the BDC Departments.

A. At most Small and Medium size Dealerships any properly managed Pre-owned Department is  the Service Department´s largest customer.  

B. The Pre-owned Department pays close to the same labor rates as the average customer who has their vehicle serviced at the Dealership.

This causes constant in-fighting over costs of repairs, turnaround times and repairs that are not necessary. Also, repairs that were needed that were not performed before they were passed on to reconditioning and end up on the lot in disrepair.

C. The New Car management is constantly putting higher than called for numbers into trades (a subject for another discussion) to hit the benchmarks set by the Manufacturer to get that back end money and hit their bonus. (And yes I understand why this is done)

D. Then it is the responsibility of the pre-owned manager to sell at a loss or a small profit or eventually take it to auction to sell at a loss. This is the cause of being mandated by the Manufacturer to move vehicles by the numbers which is where this contradiction surfaces. (Inventory control - subject for another discussion).

E. The BDC department in a lot of cases thinks of the sales Department as a bunch of narrow minded Neanderthals and in turn the sales department thinks of the BDC staff as a bunch of Computer geeks that should not be engaging the leads.

 All of these points in a lot of cases may be true caused, not by the lack of training, but by the lack of structure and proper management. Bottom line all of these things affect income potential resulting in loss of substantial amounts of profit. (a subject for

A. You can see where this can lead to management looking out more for themselves to hit their bonuses than for the Dealership they are working for. You can also see where here again is another potential loss of profit for the Dealership.

There is a better way to structure the business model easily without having to reinvent the wheel. Dealerships simply need to take the profit from all Departments and combine them and the entire management team at the Dealership is compensated with their respective percentage.

 But Dealerships also need to base the amount of managements  bonuses on the combined CSI of all Departments which will hold all accountable. This will foster more cooperation and force management to pay more attention to customer service at all levels and customer follow up.

This just covers the basic structure of the business model. There are other areas within this overall model that can be done to improve efficiencies and foster more cooperation and accountability. (Which is another subject for discussion)

Author Bill Cosgrove

DealerNet Services