2014
Autospeak-Straight Talk contains articles covering digital and social media marketing social communities and events marketing
The thing to remember about SEO is that it is long term, so once you’re ready to strap in for the long haul get comfortable because it’s going to be a forever ride. As an SEO professional I want to help site owners navigate the murky and sometimes confusing waters of their SEO campaign, and a big part of that is making sure you’re ready for what’s ahead. I’ve found that getting into the right SEO mindset and knowing what to expect down the road goes a long way in helping you and your website overcome many hurdles and survive for the long haul. Here are 4 pieces of advice for those new to SEO.Related: Outsource your SEO to an online marketing firm.
1. There is no need to be overwhelmed with information.
A quick search for “SEO blog†in Google tells me that there are 358,000,000 results. That’s probably more SEO knowledge than any one person could possibly know (let alone read) so where is a new to SEO site owner or marketer supposed to start? My advice is to start with the Bing and Google Webmaster Guidelines and official webmaster blogs, then work your way through some of the top SEO sites and blogs like Search Engine Land, ClickZ, and the Moz Blog. These are some of the sites that SEO folks rely on and they are a great source for trusted information.
With so many SEO blogs, professionals, companies, consultants and more out there it is hard to know who to trust/listen to, so high-profile industry sites are a great place to start learning who the “gurus†are. Don’t expect to learn everything there is to know about SEO in one fell swoop either. I’ve been doing this for 13 years and still learn new things almost every day!
2. Focus on building a strong SEO foundation before worrying about the “hot†tactic.
If you wanted to build a pyramid, aside from 10,000 or so slaves to do the heavy lifting, you would start from the bottom and work your way up, right? It’s kind of hard to start with the cap of the pyramid and work your way down. The same holds true for SEO. Focus on getting a strong foundation and worry first about optimizing your website for your visitors and the search engines, creating content that demonstrates your authority, and building up a quality link profile. Don’t fret over the “hot†SEO tactics until you have your feet on solid ground with the basics. Though some tactics may change a lot of the fundamentals of SEO stay true, even in the face of algorithm updates.
Related: Don’t Kill Your Online Marketing with Bad SEO
3. It’s not SEO or social; it’s SEO AND social.
It’s a positive feedback look with SEO, social media marketing and content marketing. The content you create to propel your SEO forward can also be used to fuel your social media marketing and promotion efforts. Great content gets shared, liked, tweeted, posted and so forth on social networking sites, generating social signals which the search engines factor into their ranking algorithm, helping improve your organic SEO presence. The more active you are in social media the more your content gets seen and the more valuable your website becomes in the eyes of the search engines in time.
Related: How Do Small Social Communities Help Your SEO?
4. Slow and steady wins the race (even if it doesn’t feel like it).
I’ve spoken with a lot of site owners that feel like their competition isn’t playing by the rules and yet somehow they are still winning! And sometimes they are right. The search algorithm isn’t perfect and as that old adage goes; when you build a better mousetrap someone creates a smarter mouse. There will always be people taking advantage of the system and exploiting loopholes but in my experience, sooner or later, those people get caught. Your site, your online brand, and the future of your business are not worth the risk that comes with SEO shortcuts. Stick to the rules as best as you can and you’ll earn your organic spot and the traffic that comes with it in time.
By Nick Stamoulis
http://dealernetservicesonline.biz
Â
The thing to remember about SEO is that it is long term, so once you’re ready to strap in for the long haul get comfortable because it’s going to be a forever ride. As an SEO professional I want to help site owners navigate the murky and sometimes confusing waters of their SEO campaign, and a big part of that is making sure you’re ready for what’s ahead. I’ve found that getting into the right SEO mindset and knowing what to expect down the road goes a long way in helping you and your website overcome many hurdles and survive for the long haul. Here are 4 pieces of advice for those new to SEO.Related: Outsource your SEO to an online marketing firm.
1. There is no need to be overwhelmed with information.
A quick search for “SEO blog†in Google tells me that there are 358,000,000 results. That’s probably more SEO knowledge than any one person could possibly know (let alone read) so where is a new to SEO site owner or marketer supposed to start? My advice is to start with the Bing and Google Webmaster Guidelines and official webmaster blogs, then work your way through some of the top SEO sites and blogs like Search Engine Land, ClickZ, and the Moz Blog. These are some of the sites that SEO folks rely on and they are a great source for trusted information.
With so many SEO blogs, professionals, companies, consultants and more out there it is hard to know who to trust/listen to, so high-profile industry sites are a great place to start learning who the “gurus†are. Don’t expect to learn everything there is to know about SEO in one fell swoop either. I’ve been doing this for 13 years and still learn new things almost every day!
2. Focus on building a strong SEO foundation before worrying about the “hot†tactic.
If you wanted to build a pyramid, aside from 10,000 or so slaves to do the heavy lifting, you would start from the bottom and work your way up, right? It’s kind of hard to start with the cap of the pyramid and work your way down. The same holds true for SEO. Focus on getting a strong foundation and worry first about optimizing your website for your visitors and the search engines, creating content that demonstrates your authority, and building up a quality link profile. Don’t fret over the “hot†SEO tactics until you have your feet on solid ground with the basics. Though some tactics may change a lot of the fundamentals of SEO stay true, even in the face of algorithm updates.
Related: Don’t Kill Your Online Marketing with Bad SEO
3. It’s not SEO or social; it’s SEO AND social.
It’s a positive feedback look with SEO, social media marketing and content marketing. The content you create to propel your SEO forward can also be used to fuel your social media marketing and promotion efforts. Great content gets shared, liked, tweeted, posted and so forth on social networking sites, generating social signals which the search engines factor into their ranking algorithm, helping improve your organic SEO presence. The more active you are in social media the more your content gets seen and the more valuable your website becomes in the eyes of the search engines in time.
Related: How Do Small Social Communities Help Your SEO?
4. Slow and steady wins the race (even if it doesn’t feel like it).
I’ve spoken with a lot of site owners that feel like their competition isn’t playing by the rules and yet somehow they are still winning! And sometimes they are right. The search algorithm isn’t perfect and as that old adage goes; when you build a better mousetrap someone creates a smarter mouse. There will always be people taking advantage of the system and exploiting loopholes but in my experience, sooner or later, those people get caught. Your site, your online brand, and the future of your business are not worth the risk that comes with SEO shortcuts. Stick to the rules as best as you can and you’ll earn your organic spot and the traffic that comes with it in time.
By Nick Stamoulis
http://dealernetservicesonline.biz
Â
Harness Your Data for Better, Faster Decision-Making- White Paper
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(Posted on Jul 10, 2013 at 07:31PM )
A data warehouse can help change data to insight for your company, giving you the power to see what customers, markets and operations truly need. But deploying one can often be risky, time consuming, resource intensive andexpensive. Is there a way to get a data warehouse integrated into your company without disrupting your business?
In this new Dell white paper, learn about the challenges of data warehouses. Then, discover a powerful data warehouse appliance that can be quickly deployed, loads data almost immediately and helps eliminate the challenges of traditional data warehouse strategies.
Download this valuable white paper today:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
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 http://www.techrepublic.com/whitepapers/harness-your-data-for-better-faster-decision-making/32891789?promo=99&trial=25654590&tag=nl.e099.em&cval=dms-docid-list-tr
Google+ Continues To Dominate LinkedIn and Twitter, Could catch up to Facebook
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(Posted on Jul 10, 2013 at 04:10PM )
You may not be using Google+, but your friends probably are.If they’re not hanging out and posting photos of cute puppies and sunsets, there’s a good chance they’re using Google+ to log in to various web sites — and
 increasingly, they’re also clicking the +1 button to share those sites. In fact, it’s the clear number two social network according to a variety of measurements.
A new study commissioned by Janrain shows that, of the people who use social networks to log in to other websites, almost half (46 percent) use Facebook. But Google+ is in a strong second place, with 34 percent of social logins. (Janrain makes tools to help web developers use social network logins on their sites.)
That bolsters the claim that Google+, despite its late start, is solidifying its position as the number 2 social network after Facebook.
In a distant third place: Yahoo, with just 7 percent of social logins; and Twitter, with 6 percent.
Google+ launched to a limited number of users in June, 2011, and more widely in September of that year. In the two years since then, it has zoomed past social networks that were years ahead and had hundreds of millions of users already: LinkedIn, Twitter, and a handful of Chinese social networks.
Google+ now has more than 500 million registered users and 343 million active users, according to an independent study by GlobalWebIndex from December, 2012.
Facebook is twice as big, claiming over a billion registered users, while GlobalWebIndex estimates Facebook has almost 700 million active
But Google+ is growing faster, according to some measurements. It’s holding steady on social logins, according to Janrain’s data, growing just a fraction of a percent in Q2 2013. (Facebook sharing also stayed at roughly the same level — see the graph above.)
But sharing on both networks is increasing rapidly — only it’s growing much faster on Google+. People who use Facebook are sharing 10 percent more each month, in aggregate, while Google+ shares (aka +1s) are growing by 19 percent per month, according to a recent estimate by Searchmetrics, which tracks social network data.
At that rate, Searchmetrics estimated, Google will surpass Facebook by May 2016, at which time its users will generate over 1,096 billion +1s per month (yes, more than a trillion) while Facebook users will generate just 849 billion shares per month.
However you look at it — registered users, active users, social logins, or shares — Google+ is a surprisingly serious second. And it may even be a contender for the #1 spot in a few years.
Now if I could only find some people to hang out with on Google+.
Dylan Tweney
Contagious Content What People Share On Facebook And Why They Share It
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(Posted on Jul 9, 2013 at 03:09PM )
Do yo
u have an uncontrollable desire to yell, “KABAMA-LAMA!!!†more frequently than you already do? Then you definitely need to create Facebook posts that get more shares. Because when Facebook page admins discover one of their posts has ‘gone viral’, they can’t control themselves. They yell out strange phrases. They fist bump, give themselves a high five, and show off their really bad dance moves. Hopefully they have someone in the office to share this with. Otherwise the accounting department sees it and starts looking for irregularities in the social media side of the ledger.
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
- Facebook post best practices
- Real Facebook case studies
- New research on how people interact on Facebook
- Information about the marketing ecosystem on Facebook
- Discussion of the concept of virality and whether it's truly possible on Facebook
- Tips for creating highly sharaeable posts
- Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted. Download this eBook now and learn everything you need to know to create highly shareable posts for Facebook
http://dealernetservicesonline.biz
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Let Me Count the Ways-Who’s Running “Your†Digital Marketing Campaigns?
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(Posted on Jul 8, 2013 at 03:03PM )
This is not meant to act as an advertisement for any one company but as an awakening to inform you of Quality of talent, professionalism and knowhow that is available out there in the marketplace.I recently joined   One Big Broadcast (OBB) as OBB’s Strategic Global Marketing Partner and I will explain why.Â
If you look carefully at their website they’ve got it down. A Professional Production and Arts and Design Department and Professional Writers from all over the world who handle Content, Social Integration, Social Casting, Organic Search etc. And all their platforms are proprietary developed by their own Software Engineering Department. Â
Also, OBB’s Platform is a cloud powered tightly integrated framework which means speed and everything works together. More importantly everything works together blogs with web pages. Multiple blogs with social accounts etc. Our own Google Maps powered galleries called IMGY as a landing pad for Pinterest. In this new age of content marketing everything needs to work fast, together and most important be on your web site or point back from social, articles or external blogs.
OBB also has clients from around the world in many different industries which brings a much broader out of the box understanding with fresh ideas that can enhance your marketing strategy. OBB is headed by one of the most down to earth men I have had the honor to know. And this is the type of open minded person that is going to attract other like minded people who are open to fresh ideas that will make a bigger impact for their clients.
And if you haven’t heard of some of these terms, programs and platforms and everything mentioned and discussed at OBB’s Website then please read on and thoroughly and learn because you do not have a great Digital Marketing Department-Yet.
And you should not be piecemealing your marketing out to this or that vendor. You need an integrated marketing strategy for it to work properly and be successful. You need an experienced company that can fully integrate your Digital Marketing Program.
The complexity of this New Technological Frontier is too great and would be too costly for you to try to recruit the people companies like OBB can provide you to benefit you from everything this phenomenal and rapidly changing technological environment has to offer.
 I am sure there are other qualified and experienced Digital Marketing Companies out there and this discussion is to bring your attention to seriously look at what you are doing. Are you just stumbling through, do you have it down because if you don’t you are losing through wasted expenditures that are leaving you spinning your wheels.
If you are to fully engage the new Digital world we live in, you need professionals like OBB or a company like them to lead the way and help make your Digital marketing the best it can be.
Your BDC should be staffed with people who know how to make appointments to get customers to your lot. Staffed with people who know how to follow upon on non-converted visits ( because a third party can generally get a customer to open up more than they would to the salesperson who dealt with them.) Interacting with leads should be the main focus of your BDC staff.
Let’s face it would you expect your receptionist to desk deals-of course not so keep your BDC people focused on what they should be doing and do best.
Your professional in your field so deal with professionals who specialize in what they do best and you will save money and your top and bottom lines will be a lot better for it.
Below is an article whose intent was not to imply what I am here but this is a prime example of why you need a Professional Digital Marketing Company to take the reins at your Dealership.
Why would you want to waste time and money and wait, test and experiment yourself or worse yet with a company who is in this position when there are companies out there that already have all these things tested out measured and proven and in place now.
If your feeling like the person in the picture accompanying this article then after reading the article below go back and read this piece again study everything again and again and then make the decision to call a company that can make all these things happen for you now.
Author Bill Cosgrove
http://dealernetservicesonline.biz