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Discovery Infrastructure

Essays, build notes and field proof from Steven Arsenault and the OneBigBroadcast team on how businesses get found, cited and chosen in AI search.

AllBuilt EarlyThe Build LogField Notes
Built EarlyThe category argument, with receipts.Essays on decisions made years before the industry had a name for them, and the AI search principle each one turned out to predict.4 issuesThe Build LogWhat we are shipping, as we ship it.Short, dated notes from the build: platform modules, AI agents, Signal reporting and Marketplace tooling.First issue coming soonField NotesProof from the dealer floor.What the data showed on live dealer sites. Client identities withheld, every figure sourced.First issue coming soon
Built Early · Oct 21, 2026Discovery Infrastructure: The AI Strategy That Was Right for Ten Years Before Anyone Called It ThatTL;DR: When a buyer asks ChatGPT, Gemini or Google's AI Overviews for a recommendation, the answer is assembled from content those systems can find, read and trust. Businesses that own deep, structured content on their own domain get named. Businesses that...Built Early · Oct 21, 2026Right Early: Your Content Belongs on Your DomainTL;DR: For years the easy path was to publish where the audience already was: listing sites, social feeds, vendor platforms. We kept putting our...Built Early · Oct 21, 2026Right Early: The Salesperson as a PublisherTL;DR: Buyers do not want to be handed to whoever is up next. They want to walk in and ask for someone by name. We built salesperson profiles...Built Early · Oct 21, 2026Right Early: Many Engines, Not One BlogTL;DR: Most business websites run one blog, which means one voice, one publishing queue and one bottleneck. We built sites that run several...