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Successful Social Media Automation Combines Scheduling and Customer Support

(Posted on Sep 12, 2013 at 01:36PM by Lee Byard)

bc seo companySocial media automation has become the cornerstone of business strategies. It allows individuals to instantly access, manage and analyze their platforms. It provides efficient marketing, and when utilized correctly it even redefines (and strengthens) company reputations.

Too often, though, is social media optimization used improperly. Automation is assumed to be the first and final step in marketing. Accounts are created on networks - such as Facebook, Twitter or Pinterest - and are then ignored, used only for scheduled postings. Companies don’t engage consumers. They simply toss data at them.

This is a mistake.

Automated SEO is only successful when coupled with interaction. Social media, after all, is meant to be social. Businesses should choose automation as a way to generate postings (tweet about new products, pin photos, add videos to YouTube channels and more). They must simply couple that with service. Talk to customers. Answer questions and respond to comments. Every automated entry offers a chance to communicate. 

The top companies for SEO automation understand this - and so does One Big Broadcast. We offer social media tools that allow individuals to automate their accounts and monitor conversations. This creates a more effective online marketing strategy and builds rapport.

Contact One Big Broadcast today to learn about SEO automation.