Every company--from a major conglomerate to a fledgling enterprise to every local operation in between--has goals. Profits must be increased; reputations must be earned; and a brand must be quickly inserted into the public consciousness. These are the common expectations.

Applying those expectation to a social strategy, however, doesn't often occur. Web sites, blogs and other mediums are instead hastily put together. They lack planning. They lack strategy.

And they fail.

Utilizing the Internet for marketing only works when a company clearly defines itself and its goals.

Every business wants to succeed. Not every business tries to succeed online, however. Carving out a niche is considered too difficult and search engine marketing is ignored.

This is a mistake.

It’s also, however, one that can be easily rectified. 

Before starting a social campaign companies must recognize their goals: 

Answering these questions is essential, sparing users the frustration of poorly designed sites and limited traffic. Understand what needs to be done and then chart out a way to do it. Randomly spinning together data and images will only serve as a waste of time (and a waste of patience).

Click here to read the original article.

Contact One Big Broadcast to learn more about social goals and strategizing.