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Google’s Matt Cutts Explains Local Search Rankings

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(Posted on Nov 3, 2013 at 06:13AM by Lee Byard)

Bigger isn’t always better - just ask Matt Cutts, search director for Google.

In a recent interview Cutts explained that search engine rankings aren’t determined by the size of a site or by its repetitive keywords. Quality is instead needed. “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking,” he said. “That’s not the case.”

Digital marketing in Vancouver relies on other factors - such as relevant content, a variety of keywords and fully integrated information. A site must be optimized to increase its rankings on Google, Bing and other top engines. 

One Big Broadcast knows this, which is why we deliver comprehensive Vancouver SEO strategies to every business, helping them to surpass their competitors and gain higher rankings.

Watch the full interview with Matt Cutts below.


Contact One Big Broadcast to learn more!

Most Important Local Search Factors For Vancouver Businesses

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(Posted on Nov 3, 2013 at 06:03AM by Lee Byard)

vancouver seoNot all Vancouver SEO strategies are created equal.

There are instead endless variables that determine the success - or failure - of a site. One Big Broadcast understands this, which is why we strive to address the most influential ranking factors. 

Ranking factors, simply explained, are search engine signals. They help to strengthen an individual site’s page popularity, dissecting its relevance on a local and global scale. The most common factors are:

On-Page Signals

These look for specific keywords in title tags, domain names, indexes and more.

External Location Signals

These scan for any link affiliations or citations.

Link Signals

These study anchor texts and inbound links.

Review Signals

These examine the overall quality and quantity of keywords throughout the entire site.

Digital marketing in Vancouver requires an understanding - and application - of ranking factors. It’s only through utilizing these options that a site can rise in Google, Bing and other engines. The occasional keyword is no longer enough. Comprehensive tactics are needed.

Contact One Big Broadcast to learn more.

Vancouver Businesses Need Comprehensive Mobile Marketing

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(Posted on Nov 3, 2013 at 05:55AM by Lee Byard)

vancouver seoThe mobile market is expanding. Every day sees the rise of new interactive content, and users are flocking to smartphone screens. It’s a trend that’s generating sales and traffic for BC businesses.

It’s also a trend that demands a comprehensive Vancouver SEO plan to succeed.

Local vendors wanting to take advantage of mobile marketing must develop a fully immersive strategy. Web-friendly designs are no longer enough. Instead sites must address a user’s most pressing needs.

According to the Mobile Commerce Compendium, users most relied on their smartphones for:

Email access - 74%
Local searches - 67%
Social media access - 57%
News feeds - 41%
Mapping tools - 36%
Online shopping - 27%

Developing a digital marketing plan that utilizes all of these elements is crucial. One Big Broadcast will show you how, creating SEO tactics that fully integrate your business into the web. Be present in search engines, social networks, maps and more. 

Contact One Big Broadcast to learn about mobile marketing.

Local Mobile Searches Will Soon Overtake Desktop Counterparts

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(Posted on Nov 3, 2013 at 05:49AM by Lee Byard)

vancouver seoSmartphones are the future of digital marketing in Vancouver.

According to a recent study by BIA/Kelsey, a leading media analysis company, mobile phones will overtake desktops by 2015, with the majority of local searches targeted through apps and downloadable content. 

This is a weighty claim.

It’s also one that’s being proven through tremendous smartphone growth. In 2012 alone mobile search users in North America jumped 26%, reaching a staggering 113.1 million. Desktop users, by comparison, dropped 6%. Marketing is going through a strong and steady reversal.

All SEO in Vancouver BC must, therefore, adapt to these new circumstances. 

Contact One Big Broadcast to learn more about mobile marketing, preparing your business for 2015 and the ever-evolving smartphone trend.

Google Stats For Local Vancouver Searches

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(Posted on Oct 27, 2013 at 06:22AM by Lee Byard)

seo vancouverNo local SEO strategy is complete without Google. This powerhouse engine delivers billions of unique searches every month, with countless consumers using it for information, networking and sales. 

Consider these statistics:

  • 15% of Google users perform local searches every day.

  • 18% of Google users perform local searches every week.

  • 16% of Google users perform local searches multiple times each month.

This translates into millions of consumers, all trying to find nearby vendors and services. Google allows them to seek out the information they need. Refusing to adapt SEO Vancouver tactics to this engine is, therefore, a mistake. 

Digital marketing in Vancouver must utilize Google. Let One Big Broadcast show you how. Contact us today!

Online Consumer Reviews Vital To Vancouver Businesses

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(Posted on Oct 27, 2013 at 06:12AM by Lee Byard)

seo vancouverA good review can be the difference between success and failure.

According to Issuu, an online publishing and analytical firm, businesses with positive reviews on local directories - like Yelp or Google Plus - are 63% more likely to gain new customers. This translates into higher sales and stronger branding.

Being linked to those directories, therefore, is essential. Digital marketing in Vancouver doesn’t just involve keywords and downloadable content. Instead social strategies must extend to the consumers themselves, giving them ample chances to write testimonials and reviews. 

One Big Broadcast will show BC businesses how to do this. Our Vancouver SEO techniques will link every vendor to local directories and networks, creating a comprehensive presence and promoting every service.

Contact us today to learn more!

Many Vancouver Business Listings Inaccurate

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(Posted on Oct 27, 2013 at 06:05AM by Lee Byard)

seo vancouverListing your business within local directories is important. Listing your business correctly within local directories is essential.

It’s also uncommon.

According to Search Engine Guide, an Internet analysis company, over 25% of online business listings are inaccurate. Addresses, phone numbers, emails and other information is not displayed or is instead no longer viable. This makes it impossible for consumers to contact vendors and seek out services.

This is unacceptable.

SEO in Vancouver BC relies on correct - and easy to find - information. One Big Broadcast understands this, which is why we offer digital marketing tools that keep your business listings in order. We've mastered Google Plus, Yelp and other networks and will show you how to do the same.

Contact us today for a comprehensive look at Vancouver SEO strategies.

Local Searches Deliver In-Store Business

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(Posted on Oct 27, 2013 at 05:58AM by Lee Byard)

seo vancouverTranslating digital marketing in Vancouver strategies to in-store sales often seems impossible. SEO techniques target Google, Bing and other directories. They don’t encourage real-world traffic.

That’s what many local vendors assume.

They’re wrong.

Vancouver SEO tactics generate results. According to TMP World Advertising, a marketing and statistics firm, 82% of local searches result in in-store visits. 

This is a remarkable number and it proves the power of SEO in Vancouver. BC vendors must take advantage of web marketing to attract consumers. 

One Big Broadcast will show them how, saturating the market with social strategies and brand-building content.

Contact us today to learn more!

Utilizing Social Media For Local Searches

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(Posted on Oct 19, 2013 at 05:32AM by Lee Byard)

vancouver selConsumers love their social networks.

As of 2013 there are 554,750,000 active users on Twitter, 500,000,000 members on Facebook and 70,000,000 accounts on Pinterest. This creates a constant surge of posts, photos and videos - making social media an undeniable powerhouse of information.

It’s also a necessity for every BC business.

According to TMP Direct Marketing, a data analysis company, 69% of consumers are more likely to use a local company if that company has a social network profile. This translates into many potential sales and reviews, both of which are essential in today’s fast-paced market. Mastering Facebook, Twitter and other sites is necessary for the survival - and success - of any business.

This is why all marketing firms in Vancouver, including One Big Broadcast, are now turning to social networks. Implementing a Vancouver SEO strategy requires tweets, pins and Google plus icons. 

Contact One Big Broadcast to learn more about SEO in Vancouver BC. We will show you how to utilize networks and gain followers.

The Importance of a Complete Local Search Presence in Vancouver

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(Posted on Oct 19, 2013 at 05:24AM by Lee Byard)

vancouver selConsumers crave information. They demand a company’s history, inventory and testimonials - and they demand it with the click of a mouse. 

Online local searches have become common, with 54% of users relying on computers instead of phone directories. Customers are seeking out shops and services directly and, because of this, a complete search presence is needed.

BC businesses must utilize SEO and sites must be fully optimized. This includes more than social networking, however. Instead every page must have relevant - and search engine friendly - information. Consider this:

66% of users want company photos.
78% of users want details about promotions and local events.
63% of users want access to consumer reviews.

These elements are vital, shaping a web site’s engine ranking and building a brand. A complete local search strategy delivers comprehensive data, and it increases a company’s overall visibility. 

One Big Broadcast will show every BC business how to achieve this. Contact us today for Vancouver SEO tactics, and learn how to web design for a Vancouver audience.

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