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Google Most Popular With Vancouver Consumers

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(Posted on Oct 16, 2013 at 02:10PM by Lee Byard)

seo vancouverGoogle is the king of all content. Its algorithms and page rank tactics determine the success - or failure - of any BC business. Its ads generate the highest views, and its social media reach seems infinite.

It’s also the home page of choice for Vancouver consumers.

A recent study by Advice Interactive, a digital statistics firm, proved that Google is the most popular home page. A search engine is what readers are most interested in when they first turn on their computers.

BC businesses must understand this.

The importance of Google can’t be denied. It has become embedded within the public consciousness. All SEO Vancouver techniques should be tailored to this engine, therefore, to take advantage of the 3 billion searches it generates every day. This is the home page for the majority of Internet users. Why shouldn’t local vendors utilize this for stronger sales and steady traffic?

One Big Broadcast will show them how.

Contact us today to learn more about Google mastery.

Smartphone Marketing Is A Future Investment For Vancouver Businesses

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(Posted on Oct 16, 2013 at 01:50PM by Lee Byard)

seo vancouverSmartphones were once the devices of legend. They were costly, elusive things - used only by corporate kings and queens, rarely glimpsed by the masses. They were the Holy Grails of interfacing.

Times have (fortunately) changed.

Smartphones are no longer dedicated to business. Instead they belong to the public. Consumers across the globe spend their days chatting, tweeting, posting and pinning: all from the convenience of their phones. Connectivity has never been easier.

It’s also never been more popular. By 2015 Bloomberg Marketing estimates that worldwide smartphone use will reach 2 billion. This is an incredible number - and it’s one that SEO tactics in Vancouver BC must keep pace with.

BC businesses wishing to use SEO must understand the smartphone market. Consumers rely on their phones for online searches and shopping. Having web sites that are tailored for this format is essential. Recognize the value of digital design and create content that adapts to Androids, iPhones and other options.

One Big Broadcast will show you how. Contact us today to learn about Vancouver SEO and mobile marketing. Make an investment for the near future.

Local BC Businesses Show Slow SEO Growth

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(Posted on Oct 10, 2013 at 06:08PM by Lee Byard)

seo vancouverSearch Engine Optimization is a common phrase. It’s not, however, a common practice among BC businesses.

According to a recent Constant Contact study, only 11% of local businesses will take advantage of social media managers, making their next hire a SEO firm. The majority instead believe themselves capable of optimizing web sites on their own or instead dismiss the value of integration and organic content altogether.

This statistic must change.

BC vendors must now take advantage of localized SEO techniques. Hiring online marketing firms in Vancouver proves essential in dominating search engines and social media sites. Without them businesses flounder - unable to generate the necessary traffic, profits or interest.

Transform 11% into 100%. Contact One Big Broadcast today.

Most BC Businesses Don’t Take Advantage of Local SEO

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(Posted on Oct 10, 2013 at 06:01PM by Lee Byard)

seo vancouverUtilizing digital marketing in Vancouver should be the first - and foremost - choice of all BC businesses. Too often, however, do those same businesses refuse to take advantage of even the most basic SEO practices.

According to a recent study by SMB DigitalScape, a data and analysis firm: 

  • 74.7 percent of web sites lack an email link on their home page for consumers to contact their business.

  • 65.7 percent of web sites lack a form-fill option to enable consumers to request information.

  • 93.3 percent of web sites are not mobile compatible and will not render successfully on mobile devices or smartphones.

These numbers are shocking - if only because they're entirely avoidable. Using SEO techniques in Vancouver BC is essential for today’s online-driven market. Providing locally relevant information (like city-centric emails, request forms and community apps) provides strong search rankings and targeted demographics. There's no reason not to do it and every reason to do it.

Contact the top Vancouver SEO firm - One Big Broadcast - to learn more.

The Power of Vancouver Marketing

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(Posted on Oct 9, 2013 at 06:15PM by Lee Byard)

seo vancouverThe power of digital marketing in Vancouver can’t be denied - and yet many BC businesses refuse to transform their sites. Optimization is a forgotten process. SEO is never attempted. Vendors don’t rely on automation and, therefore, they receive no benefits from it.

This is a mistake - and it’s a costly one.

According to a study conducted by the Direct Marketing Association, every $1.00 spent on Internet marketing earns a $40.00 return. This includes Vancouver SEO practices like organic content, social integration, image galleries and more. 

This number is staggering - which is why local BC businesses must rely on marketing firms in Vancouver to saturate the web with their services and products. 

Contact One Big Broadcast to learn more about digital marketing and its potential profits.

The Truth About Mobile Marketing in Vancouver

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(Posted on Oct 9, 2013 at 06:07PM by Lee Byard)

seo vancouverDigital marketing in Vancouver is no longer limited to computers. It’s instead shaped by smartphones - and BC businesses should scramble to optimize their sites for the mobile world.

The reason for the rush? A recent study by the Google Mobile Movement revealed that 88 percent of consumers who searched for local businesses on their phones followed up their searches with a call or in-house visit within 24 hours.

That’s an undeniable number - and it’s one that dominates the future of Vancouver SEO.

The top marketing firms in Vancouver (like One Big Broadcast) recognize the correlation between smartphones and sales. Every BC business must now do the same, formatting their sites for a new digital market.

Contact One Big Broadcast to learn more.