One Big Broadcast Blogs - Autospeak-Straight Talk

View All Blog Posts

Bookmark and Share

Get Your Hispanic Marketing Campaign Right

Tags:
(Posted on Dec 27, 2014 at 06:33AM by William Cosgrove)


The Hispanic Segment of the population in this country represents the 13th Largest Economy in the World and is the youngest, fastest growing segment of the US population representing 60 % of overall population growth with a per cap income of $39,730 with 25% of this segment at $75,000. (Slide Show)


Get Your Hispanic Marketing Campaign Right


by Diego Prusky

Many companies have increased their Hispanic marketing budgets, particularly in the mobile and social arena — there are 22 million Hispanic daily active users on Facebook, and 14% of the Hispanic population is active on Twitter — but most don’t invest the money, time and energy required to fully understand the nuances that exist within the U.S. Hispanic community. As a result, they often fail to connect with their target audience. Read More