One Big Broadcast Blogs - Autospeak-Straight Talk

View All Blog Posts

Bookmark and Share

Why Put a “Brain” Behind Your Website? Conversion, Conversion, Conversion

Tags:
(Posted on Dec 19, 2014 at 05:09AM by William Cosgrove)

Websites Need to Evolve. Websites need to be engaging and interactive. Visit any website today and they're much the same as they were 20 years ago: they're entirely one way for the most part.

Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customerservice-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful points of engagement and the building of brand advocacy

Social CRM Community tools allow businesses to better engage with their customers by, for example, listening to their opinions about their
products and services.
 

Why Put a “Brain” Behind Your Website? Conversion, Conversion, Conversion

Posted on December 18th, 2014 by Brad Title

A study of Toyota, Lexus and Scion dealers underscores how behavioral analytics on websites can drive smarter chat and better conversion In recent years smart dealers have been re-focusing their digital marketing spend on driving traffic to their own websites, versus relying on high-priced, low-closing third party Internet leads. This means spending more on SEO, [...]

Read the rest of this entry »