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Revisiting Your SEO (Search Engine Optimization) Strategies for the Coming Year

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(Posted on Dec 17, 2014 at 03:59AM by William Cosgrove)
You should make it a point to revisit your SEO (Search Engine Optimization) strategies for the coming year to pinpoint areas that you can improve upon and benefit from.

Search engine results pages (SERPs) can be divided into two categories, organic search results and paid search results. Ranking well on organic search engine result pages is essential and is a primary goal of search engine optimization. Organic search results comprise the majority of clicks from search engines, with many sources claiming as much as 80% of all search engine traffic.

*70 percent of links that search users click on are organic results.
*70 percent to 80 percent of search users ignore paid search ads.
*75 percent of search users are not clicking past the first page of search results.

Organic search traffic produces 25 percent higher conversion rates than traffic driven by equivalent paid search traffic.