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All Aboard For 'Ground Zero Marketing'

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(Posted on Aug 2, 2014 at 05:09AM by William Cosgrove)
Now that “Ground Zero Marketing” has already left the station and is gaining momentum I’d like to re-iterate some points from my article last week and bring up some new ones in hopes of continuing the momentum to enlist and educate business that it’s the website first and foremost that should provide the base from which all their its initiatives should originate and link back to directly.

So let’s rev up “Ground Zero Marketing” and invite everyone aboard.  There will be many stops along the way for those of you who are late to get on board but just remember that the first ones to get on board always get the best seats.

Technology today provides business with the tools to build and maintain their website as “ground Zero” to give them greater control and to reap all the benefits that increased exposure and community brings to organic search, natural link building, and search ranking.

.Your company website should be where all your marketing and communication efforts originate and directly link to where you can provide visitors with a customer centric culture enhanced through community. 

Why would you subscribe to a company whose platform requires you to use their website to do your marketing or distribute content? Your website is where you should concentrate on building your brand. Today it is important to note that it not only does not make sense to market from someone else’s site it simply diminishes the reach and effectiveness your most valuable online asset-Your Website.

From service to sales to customer service your website should be the main vessel used to attract traffic from all your organic and social media channels and an online community can tie it all together.

Unless you are a national or international company your efforts should also be on marketing locally to your local community and using  community to become part of it and to make them part of yours. This is where you are going to realize the most benefit and where you can show your support for your community through customer service, sponsorship and education to show them that you are more than just another sales machine.

The basics of earning respect and loyalty have never and will never change. Digital marketing has just given us newer and different ways in which to do it

These efforts are what are going to create the advocates that will repay you with their loyalty by patronizing your business and referring friends, family and others through WOM (Word of Mouth) advertising on and offline.

Ground Zero Marketing provides better and more stable ways of attracting customers and communicating with your existing customer and employee base from your most important online asset-Your website. Having your message emanating from and traffic directed to your website is the only way you will reap 100% of the benefit that SEO and link building provide.

All this interaction being streamed across your organic, social media and paid channels will engage potential customers by showing them that you have a customer and employee centric culture. This builds trust and confidence in your brand that will:

Increase visibility

Increase site traffic

Increase recommendations and testimonials

Increase employee advocacy

All of which combined will set your brand apart and result in higher sales and a fatter bottom line.

Use Ground Zero to show that you believe in your employees, your customers and yourself.  Show your customers and employees that you know they are the reason you exist through community, sharing and establishing a dialog that flows in two directions. Then you will have a solid foundation for continued and sustainable growth-ALL Aboard Yet?

And one more thing.-

Keep your eyes open so you don’t miss this important message that has been posted on along the way to “Ground Zero Marketing”: 

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All Aboard!!!