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Marketing From Ground Zero

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(Posted on Jul 26, 2014 at 07:32AM by William Cosgrove)


Would you do a little research to increase sales, customer retention and to more fully utilize your marketing dollars? Then take the time today to read this and research this important topic and you will discover the tremendous benefits and cost savings that an Onsite Social Community can provide.

The process of buying a product is fleeting in terms of the length of time it takes. After the sale your relationship can last for years when it comes to servicing, communicating and establishing a positive relationship with that customer who can also in turn make a positive impact in influencing potential customers.

These communities can take many forms to fit the needs of any business and can be utilized across your social networks and digital marketing campaigns to provide a customer centric message that no other social tool can.

Social communities provide customers a central place in which to directly communicate with a business and gain valuable information about all of the businesses services and offerings. Social communities also provide an ongoing opportunity for the business to gain knowledge about the customer as an individual by listening to and addressing their constantly changing individual wants and needs.

Social Communities also provide a forum in which customers can ask questions relevant to them and share their feelings with others on why they like doing business with your company. What better way to get to know a customer than genuinely listening to their wants and needs and providing the solutions and answers that concern “them” from one central place-your website.

As well as enjoying the rewards of being a customer of a business through special member discounts and drawings they get to know you as a business and you get to know and maintain contact with them as a customer.

The cost effectiveness of having that customer on your site as a community member is immeasurable when comparing it to the cost of campaigns to reach them. (See Know These Must Have Social Media Marketing Tools)  Your communication also becomes expected and not intrusive to them.

Also, by having one central landing page for community members to provide helpful information from provided services to sales, events and relevant topics with the ability to ask questions they have that concern them will turn your customers into brand ambassadors to provide invaluable marketing opportunities for you to increase you customer base.

Online social communities can also be combined with on and offline events marketing to provide powerful and effective marketing campaigns that will stand out and which cannot be accomplished by any other means.

Analytics have provided more and more insight into online users behaviors and have started to provide more insight into target marketing to the individual. Onsite communities provide a cost effective and direct way of providing invaluable insight on targeting to the individual, and monitoring their changing behaviors.
 
The rapid advancement in technology as a whole promises to bring new and better ways to measure and market online much more efficiently but an onsite community can live on to be utilized with all the current technology available today as well as newer technologies that are made available on an almost daily basis.

More and more businesses are embracing the advantage of onsite communities to integrate current customers and employees into the company culture to better leverage these existing resources.

Would you do a little research to make a big difference? Then take the time to research and discuss the tremendous benefits an onsite community customized to fit your needs can bring to your business and you will discover that “Marketing from Ground Zero” will add more zeros to your bottom line.

William Cosgrove

(Photo courtesy of abramarketing)