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Find Your Niche

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(Posted on Feb 14, 2014 at 04:37AM by William Cosgrove)
Being nimble on your feet and being able to move fast has its advantages when competing in the marketplace.

This has always been the case and reasons that one business may succeed where others do not.

By finding a niche to focus your efforts on to gain exposure you can get the attention you need to show the advantage of working with your company over another.

By highlighting an advantage of your service or product to gain that attention you open up the door to form the relationships that will make it easier to communicate all that you have to offer.

Today, online marketing provides the forum in which to get your message out to more potential clients or customers than ever before. Cutting through all the noise may seem like an impossible task but persistence and creativity can make the difference in getting noticed and making those crucial contacts necessary to move forward and be successful.

However, online marketing as important as it is in today’s business plans should just be one of the tools in your quiver to get exposure and produce leads. You must also incorporate traditional approaches like getting out and talking to people and using the telephone and get up close and personal.

There is still no substitute for physical contact to get your point across to convince potential clients of the value you can offer them. If getting out and meeting people to discuss the benefits you can bring them is not one of your strong points, find someone who has the personality and experience who has these qualities.

No one person possess all the qualities needed to run a business and make it successful and those who realize and accept this will move forward at a much faster pace and be more successful.

If you are to succeed you must use every option available to you and implement them in your business plan and figure out ways to make them work for you, be willing to experiment make mistakes learn from them and you will be on your way.

In his classic book, Innovation and Entrepreneurship, Peter F. Drucker describes innovation as a delicate dance between perception and analysis. Analysis, with all its discipline, must be based on a perception of change: “This requires a willingness to say, I don’t actually know enough to analyze, but I shall find out. I’ll go out, look around, ask questions, and listen.’”

In an age of unanswerable questions, asking the right question might just be the answer.

Here is another thought to keep in mind that is good advice from a very charismatic women who you all have probably heard of Eleanor Roosevelt, the wife of Franklin Delano Roosevelt our 32 President,  said “ Learn from the mistakes of others. You can't live long enough to make them all yourself. “

William Cosgrove