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Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in generating sales leads. So what about failure, and its connection to making a profit?  You see, there is what we call a total failure, and there is also what we consider as a profitable failure. The former is one that really ruins a company, while the latter becomes a stepping stone for the eventual success of a firm. If that is the case, then we should aim to fail profitably, if success will not be had on the first try.

But here is the question: how will you do that, create a culture that promotes this idea?

First of all, we should take an active role in embracing failure. If you think about it, the reason why so many firms are mediocre, if not worthless, in the products or services that they offer is because they decided to play it safe. And if there is anything you can learn from playing it safe, it is that you will never truly grow. It stifles creativity, makes conservatism reign supreme, and it rarely helps you in your appointment setting campaign. If you want to succeed, then be open about the possibility of failure.

Second, try to fail small, fast, and smart. When you embrace failure as part and parcel of your lead generation efforts, you will want to turn it into a manageable setup, a learning opportunity. The trick here is in division. Let us take a major telemarketing campaign, as an example. For a big project like this, you would want to divide it into several smaller steps or stages. In this way, you can mitigate the effects of failure, as well as learn what went wrong before you proceed to the next stage.

Third, identify the opportunities from failure. As the old saying goes, “every cloud has a silver lining”. Make it a point to understand what went wrong. Take it as a learning opportunity for you and your marketing team. Yes, it may look bad, but if these can serve as a springboard for your campaign to shine, then why not take the chance?

Lastly, think of this as an attitude issue. If you think that failure will ruin you, then it will. But if you believe that this will help you become a better business manager or entrepreneur, that this will just be another stage for you to finally get to the top, then it will be the case. What you need to do now is to take that leap of faith, take the risk, and learn a good lesson from it all. That is how you properly make failure be profitable.

Who knows, this might just be the thing you need to generate the B2B leads that your company’s success require. Falling down is not the end, you know. It is in standing up that matters.­
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