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Social Networking At Its Best

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(Posted on May 26, 2014 at 07:27AM by William Cosgrove)
Picture Using your own social channel (community) on your website to connect with your offsite social channels can make for a winning social media marketing strategy.

Not only can it provide a multitude of benefits that cannot be realized through any other marketing initiative, you will not be subject or impacted as much by the constant flux of other's changing marketing policies and popularity.

There is no more transparent way of connecting with your customers and employees than having an onsite social network. An onsite social network allows you to partner with your customers and employees to bolster your marketing initiatives and project your customer and employee centric culture across all your social channels.

By building your own brand community of fans and followers you will have a central location with an organic reach of 100 percent on your real estate with which to form lasting relationships and a community of fans and followers who can help you broadcast your message organically across the internet.

 
Although it is important to maintain a presence on other social networks an onsite social network gives you the opportunity to market better, smarter, more economically and more secure.

Your onsite community provides the means for Socialcasting of which community plays a key role that in its many forms can boost page ranking and drive traffic in ways that no other form of media can. This can provide a base from which to launch all of your marketing efforts to positively impact your overall marketing efforts. Technology is constantly providing us with new and creative ways of centralizing our marketing to make it more efficient and cost effective.

By taking advantage of your existing customer and employee base you can easily and cost effectively have a powerful platform of brand advocates from which to build on. New customers can automatically become members of the community as part of the benefit of doing business with your company and site visitors can be invited to join to enjoy member benefits as a way of nurturing new business.

Give community members discounts on extended warranties, maintenance Contracts and/or Services and provide drawings and special offer to keep them engaged and you will have an army of devoted customers who will help you broadcast your customer centric culture and drive more traffic to draw many more devoted customers to your business.

All of this will have many positive effects including bolstering your SERP and feed on itself to give you a platform from which to launch all your marketing initiatives.

“While the idea is still new and new ideas often take time to be fully shaped inside organizations, in the future it is quite likely that consumer-facing companies will no longer outsource social platforms, but rather look to integrate, partner, and build their own niched platforms that are tailored specifically to what their consumers want.” Jennifer Wolfe stated in her recent article Think It’s Too Costly to Build Your Own Social Platform? Think Again

William Cosgrove