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"All corporations, organizations, CEOs and boards I know are struggling to define their optimal presence on social media," says Davia Temin, CEO of Temin and Company. "The field is changing so rapidly, and there are so many conflicting ideas of how to best deploy resources that very few know the best way to go. And people are making mistakes. We created this series of deep-dive articles on corporate use of social media to explore not only best practices, but worst practices – not only the 'do's' but the 'don'ts' – in this emerging field."

"The trillion dollar question is 'How do organizations think about communicating to the public now that the public communicates back?'" says Ms. Temin and her co-author,Ian Anderson, Social Media Strategist at Temin and Company. Each article in the series answers this question from a different focus. Most popular to date have been #1: Don't Ignore Your Best Co-Branding Opportunity – Your Employees, trending on the Harvard Business Review LinkedIn group, and the most recent article, #5: Don't Waste Money – Make Your Social Media Advertising Smarter, More Original, More Effective, a new look at advertising creativity on social media – what works, what doesn't, and what the future holds.

"A whole new advertising art form is arising, and that is where the future really lies,"the authors say in Don't #5. "The public does seem to accept with open arms ads on social media that demonstrate real creative quality, and the ability to amuse, entertain, or add value to our lives. These ads do not need to be 'native ads' that pretend they are not advertising. Instead they can harness 'native creativity' that is available because of the medium, but they can do so openly."

Ms. Temin is a contributor to Forbes.com, with a column on "Reputation Matters." Two years ago, she and Mr. Anderson introduced a popular series of articles called, "10 Don'ts of Corporate Social Media" in her column. "So much has changed since then that we decided to create a whole new series, '10 MORE Don'ts of Corporate Social Media,' to capture the latest developments, and help organizations fend off the worst ideas out there, as well as embrace the best," she states.

A list of articles to date follows:

The series of "Don'ts" will continue throughout the month, capped off by the authors' most important "Do" of corporate social media, and an infographic that will capture the entire series, at the very beginning of January.

"Our goal is to step away from the usual analysis, and provide corporate and organizational leaders and their teams with some new thinking, new advice, and new possibilities, as they hone their social media strategies for 2014, and beyond," says Ms. Temin.

For more information, please contact Trang Mar or Lily Rossow-Greenberg of Temin and Company at 212-588-8788 or news@temin.co.

About Temin and Company Temin and Company Incorporated (www.teminandcompany.com) creates, enhances, and saves reputations. The firm helps corporations, professional services firms, and other institutions define and strengthen their public image – and their bottom line – through strategic marketing, branding, media relations, thought leadership, social media, speaker and media coaching, financial communications, and crisis management.

Clients include the leaders of some of the world's largest and most well-known corporations, financial institutions, pharma and biotech companies, law firms, consulting firms, colleges and universities, publishing houses, venture capital funds, authors, and politicians.

SOURCE Temin and Company, Incorporated